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EA Launches Ad-Funded Games Online
Electronic arts (EA) the largest gaming company in the US, is set to change its strategy for marketing video games. They intend to launch a new version of the popular PC game ‘Battlefield Heroes’ in the summer, but this version will not be on sale in any of the stores. It will be launched online and will be a free service. More »
Posted on January 25th, 2008 in Marketing.
