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Google Is U.K.’s Most Popular Brand

The Superbrands Council, which is a consortium of experts in various fields such as marketing, advertising and media carried out a survey to judge which are the most popular brands in the U.K. They compiled a list of over 1,000 well known brands in the market, and then conducted a survey across 2,200 consumers, to rate these brands. More »

Posted on July 23rd, 2008 in Marketing, Google.

Influence Of Search On Brand Affinity

Google recently commissioned search engine market research firm Enquiro to carry out an online survey & eye tracking study to test the effect brand placements in search results have on brand affinity in the minds of consumers. The study carried out on 2,722 subjects aged 25+ found that placement in the top Sponsored and Organic results can drive up brand affinity by as much as 16 percent. More »

Posted on December 27th, 2007 in Search.