Brand News

Dwell Time To Measure Digital Branding

10th March 2010

A recent white paper from Microsoft Advertising discusses how the growth of digital as a branding channel is prompting the need for advertisers to know how effective their ad campaigns have been. Dwell Time is proposed as a measure of the effectiveness of digital branding. More »

Oprah Sues Online Marketers For Brand Abuse

21st August 2009

Online Marketers Beware!

The above mentioned statement is only applicable to those online marketers who use the names or photographs of celebrities, to endorse their products without having taken the consent of the celebrities concerned.

While this has been a very common practice for a long time now, talk show host Oprah Winfrey has decided not to take this practise lying down anymore. More »

Influence Of Social Media

27th July 2009

While leading brands are using social networking sites to influence and entice customers, it seems they still have a very long way to go. More »

Google Still Top Global Brand

7th May 2009

Brandz Top 100, a list of the world’s 100 most valuable brands, has recently been compiled for 2009 by Millward Brown a leading research company, which is a subsidiary of the WPP group. More »

Google Is U.K.’s Most Popular Brand

23rd July 2008

The Superbrands Council, which is a consortium of experts in various fields such as marketing, advertising and media carried out a survey to judge which are the most popular brands in the U.K. They compiled a list of over 1,000 well known brands in the market, and then conducted a survey across 2,200 consumers, to rate these brands. More »

Google Still The Most Powerful Brand In The World

24th April 2008

WPP owned research company Millward Brown have ranked Google number 1 once again on their listing of the top 100 global brands. This is yet another piece of good news for Google employees and shareholders alike, coming around the same time as their declaration of a surprisingly strong quarter, which drove their share price up 20 percent. More »

Influence Of Search On Brand Affinity

27th December 2007

Google recently commissioned search engine market research firm Enquiro to carry out an online survey & eye tracking study to test the effect brand placements in search results have on brand affinity in the minds of consumers. The study carried out on 2,722 subjects aged 25+ found that placement in the top Sponsored and Organic results can drive up brand affinity by as much as 16 percent. More »

Mobile Advertising Good For Branding Bad For Trust

10th October 2007

A global survey of over 26,000 Internet users spanning 47 markets from Europe, Asia-Pacific, the Americas and the Middle East has revealed that Internet users trust recommendations from other consumers the most and text ads on mobile phones least of all. More »