Search Daily News
Add the AccuraCast News gadget to iGoogle: 
Google Is U.K.’s Most Popular Brand
July 23rd, 2008
The Superbrands Council, which is a consortium of experts in various fields such as marketing, advertising and media carried out a survey to judge which are the most popular brands in the U.K. They compiled a list of over 1,000 well known brands in the market, and then conducted a survey across 2,200 consumers, to rate these brands. Read the rest of this entry »
Influence Of Search On Brand Affinity
December 27th, 2007
Google recently commissioned search engine market research firm Enquiro to carry out an online survey & eye tracking study to test the effect brand placements in search results have on brand affinity in the minds of consumers. The study carried out on 2,722 subjects aged 25+ found that placement in the top Sponsored and Organic results can drive up brand affinity by as much as 16 percent. Read the rest of this entry »
Mobile Advertising Good For Branding Bad For Trust
October 10th, 2007
A global survey of over 26,000 Internet users spanning 47 markets from Europe, Asia-Pacific, the Americas and the Middle East has revealed that Internet users trust recommendations from other consumers the most and text ads on mobile phones least of all. Read the rest of this entry »
