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Minimum Bids Fluidised On Yahoo! Search Marketing
April 23rd, 2008
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords. Read the rest of this entry »
Google Launches New Conversion Tracking Tool
April 11th, 2008
AdWords conversion tracking has been updated for the first time in years. The new system allows advertisers to classify conversion actions and track them separately. Read the rest of this entry »
Bad News For Display Advertising
February 15th, 2008
Advertisers working with a pay per click platform will not be pleased to hear the most recent findings from a recent study done by comScore, Starcom Media, and Tacoda. The study has found that about half of all clicks generated on display ads are generated by only 6 percent of Web Surfers. Read the rest of this entry »
Google AdWords Conversion Tracking Fails On Mobile
January 17th, 2008
Google AdWords conversion tracking uses JavaScript and HTML code that is placed by advertisers on their website’s conversion (customer acquisition) page, to track which user clicks have resulted in a conversion. This data is then reported back to the advertiser in the form of the number of conversions per keyword. This system fails on mobile devices and gives incorrect data. Read the rest of this entry »
AdWords Site Targeting Allows Placement Targeting and CPC
November 12th, 2007
An official announcement from the Google AdWords team on the Inside AdWords blog announced the availability of two new features for advertisers using site targeting on the content network: Placement Targeting and Cost Per Click bidding. Read the rest of this entry »
