Digital Advertising News

Yahoo! Launches New Ad Targeting Products

2nd March 2009

Following closely on the heels of Rich Ads, last week, Yahoo! has launched three new products that will further help their online advertisers to better reach their target audience and get better value for the money they spend on advertising. More »

New Ofcom Ad Rules May Drive Viewers To The Internet

25th March 2008

UK electronic media watch dog Ofcom has new proposals, which if sanctioned will result in commercial breaks on television getting longer and more frequent. This could turn out to be beneficial for broadcasters, or it could fuel viewer abandonment of television in favour of the Internet. More »