Search Daily News
Add the AccuraCast News gadget to iGoogle: 
Yahoo! Announces New Ad Platform - APT
Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City. More »
Posted on September 26th, 2008 in PPC, Marketing.
Google’s Plans For DoubleClick
European antitrust legislators have cleared Google’s acquisition of DoubleClick on 11th March 2008. The online ad serving and management technology provider will now officially become part of the Google empire for the price of $3.1 billion in cash. More »
Posted on March 17th, 2008 in PPC, Google.
Bad News For Display Advertising
Advertisers working with a pay per click platform will not be pleased to hear the most recent findings from a recent study done by comScore, Starcom Media, and Tacoda. The study has found that about half of all clicks generated on display ads are generated by only 6 percent of Web Surfers. More »
Posted on February 15th, 2008 in PPC.
