Display Advertising News
Microsoft Users Click More
14th December 2009
Data released by advertising network Chitika should be of great interest to online marketers and advertisers. Their research revealed that Microsoft users tend to click more on ads than users of other operating systems, search engines and browsers. More »
AdSense Publishers Can Search And Review Ads
10th December 2009
Since the recent introduction of the new AdSense interface, Google has continued to improve the way the Ad Review Center works. The latest improvement allows publishers to search for ads targeting their site. More »
View-through Conversion Tracking On Google Network
6th October 2009
AdWords advertisers can now measure real conversion rates for display ad campaigns on the Google Content Network through a new feature called View-through Conversion Reporting. More »
Facebook Ads Out Perform Google
23rd September 2009
While it is true that in general that the effect of online ads on social networks is not quite as strong as the effect of online ads on search sites, it has been found that ads on Facebook have definitely begun to show very good results, even surpassing the performance of ads on search giant, Google. More »
Google Launches New DoubleClick Ad Exchange
18th September 2009
While plain text ads are very popular on the Google Content Network and form a very important part of the AdWords online advertising platform, display ads still lag far behind in popularity. Google’s new Ad Exchange hopes to change this. More »
Research Confirms Online Advertising Drives Offline Sales
4th September 2009
Online advertising is no longer meant only for online marketers. More and more studies are showing that online advertising can be beneficial for offline sales as well. More »
Yahoo! Display Ad Builder
30th June 2009
Yahoo! recently announced a tie-up with Ad-Ready, a Seattle based Start-up Company to provide ready made custom built display ads to their marketers and advertisers. More »
Google Profiling User Behaviour To Target Advertising
16th March 2009
It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’. More »
Expandable Ads On Google
6th March 2009
Google announced the beta test launch of a new ad format called Expandable Ads just two days ago. As the name clearly suggests, these ads can expand up to twice the size of the original ad to allow brands to provide a more interactive advertising experience. More »
Yahoo! Launches New Ad Targeting Products
2nd March 2009
Following closely on the heels of Rich Ads, last week, Yahoo! has launched three new products that will further help their online advertisers to better reach their target audience and get better value for the money they spend on advertising. More »
Google Launches Banner Design Tool
16th October 2008
Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. More »
Yahoo! Announces New Ad Platform – APT
26th September 2008
Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City. More »
Google Tests Ads On YouTube Mobile
20th August 2008
After having successfully launched YouTube on mobile phones last January, parent company, Google, has started testing display ads on certain selected pages on YouTube mobile, in the U.S.A. and Japan. More »
Google Offers Banner Advertising On Mobile
28th April 2008
Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. More »
Google’s Plans For DoubleClick
17th March 2008
European antitrust legislators have cleared Google’s acquisition of DoubleClick on 11th March 2008. The online ad serving and management technology provider will now officially become part of the Google empire for the price of $3.1 billion in cash. More »
Bad News For Display Advertising
15th February 2008
Advertisers working with a pay per click platform will not be pleased to hear the most recent findings from a recent study done by comScore, Starcom Media, and Tacoda. The study has found that about half of all clicks generated on display ads are generated by only 6 percent of Web Surfers. More »
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