'Doubleclick' News

DoubleClick has announced that they are now ready with the technology to serve video ads into Microsoft Silverlight 2 video environments. This move will help their clients to better monetise their advertising inventory, by delivering the content directly to online videos, and mobile channels. Read the rest of this entry »

DoubleClick Mobile, the group that offers advertising delivery systems for mobile phones, will now integrate with various other mobile ad networks including AdMob, Google AdSense for mobile content, Millenial Media’s premium MBrand network and Decktrade. Read the rest of this entry »

After receiving regulatory approval of their acquisition of DoubleClick, the policy makers at Google have been trying to reorganize the functioning of the company to achieve maximum productivity, while at the same time offering quality services to their clients. Read the rest of this entry »

European antitrust legislators have cleared Google’s acquisition of DoubleClick on 11th March 2008. The online ad serving and management technology provider will now officially become part of the Google empire for the price of $3.1 billion in cash. Read the rest of this entry »

European Union legislators will launch an in-depth investigation into the proposed acquisition of online display advertising company DoubleClick by the search giant, Google. They have concerns that the merger could result in Google unfairly monopolising the online advertising industry and thwarting competition. Read the rest of this entry »