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Influence Of Search On Brand Affinity
Google recently commissioned search engine market research firm Enquiro to carry out an online survey & eye tracking study to test the effect brand placements in search results have on brand affinity in the minds of consumers. The study carried out on 2,722 subjects aged 25+ found that placement in the top Sponsored and Organic results can drive up brand affinity by as much as 16 percent. More »
Posted on December 27th, 2007 in Search.
