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Google Starts In-Game Advertising

Google has launched their in-game advertising service, through the AdSense platform. The launch was announced only last week, and will remain in beta for the present. Initially it will only be available to game publishers who have a minimum of 500,000 players per day. More »

Posted on October 14th, 2008 in PPC, Technology.

EA Launches Ad-Funded Games Online

Electronic arts (EA) the largest gaming company in the US, is set to change its strategy for marketing video games. They intend to launch a new version of the popular PC game ‘Battlefield Heroes’ in the summer, but this version will not be on sale in any of the stores. It will be launched online and will be a free service. More »

Posted on January 25th, 2008 in Marketing.