Google Adwords News
Google Radio Ads Off The Airwaves
17th February 2009
Susan Wojcicki, Google V.P. of Product Management announced last week that they will shortly be discontinuing two of their services: Google Audio Ads and Google Radio Automation. More »
Google Testing New AdWords Interface In UK
3rd February 2009
Back in November 2008, Google started testing a new user interface for their AdWords system. The new interface will now be rolled out to a limited number of UK advertisers on 10 February 2009. More »
Google Launches Free TV Ad Creator
19th January 2009
It just got cheaper and a lot easier to advertise products on television. Google has launched a free television ad creation service for AdWords advertisers. More »
Regular AdWords Ads Now On iPhone And G1
15th December 2008
Google AdWords has recently started allowing advertisers to display their regular desktop text and image ads on the iPhone, G1, T-mobile and other mobiles with full (HTML) Internet Browsers. More »
AdWords Allows Alcohol Advertising
10th December 2008
As per the latest alterations made to the Google AdWords editorial policies, which are “reviewed” from time to time, it will now be possible for alcohol manufacturers to advertise their products in the U.S. through AdWords. This was not permitted until now. More »
Sponsored Links On Google Image Search Results
28th November 2008
Google Image Search is now testing Sponsored Links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts. More »
Automatic Matching Introduced In Google AdWords Accounts
25th November 2008
Google AdWords has been testing a new match type, called automatic matching since this summer. The number of accounts trialling this feature has been expanded recently so that Google can earn more money during the looming recession. More »
Google – Yahoo! Ad Deal Will Never Take Off
7th November 2008
In June this year, Google and Yahoo! had announced a paid search deal, which had raised a lot of eyebrows and objections. The deal has now been officially called off due to opposition from government anti-trust officials. More »
Google Reporting Separate Metrics For Search Partners
23rd October 2008
Google AdWords recently announced a change in the way campaign summaries and Ad Group summaries will show click metrics in the future. AdWords will now separately show Google search performance and aggregate performance of the Search Partners, which includes AOL, Ask.com and several other search sites. More »
Google Lifts Ban On Gambling In U.K.
17th October 2008
With effect from 17th October, Google has decided to change their policy regarding paid search advertising for gaming and gambling sites in U.K. More »
Google Launches Banner Design Tool
16th October 2008
Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. More »
Google Starts In-Game Advertising
14th October 2008
Google has launched their in-game advertising service, through the AdSense platform. The launch was announced only last week, and will remain in beta for the present. Initially it will only be available to game publishers who have a minimum of 500,000 players per day. More »
Google Tries to Explain Their Deal With Yahoo!
29th September 2008
The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. More »
Google-Yahoo! Deal Upsets Advertisers
10th September 2008
The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole. More »
Google AdWords Scraps Minimum Bid Requirement
27th August 2008
Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’. More »
What Is Google’s Insights For Search Good For?
13th August 2008
After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. More »
AdWords Combines Keyword And Placement Targeting
18th July 2008
Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group. More »
Google Keyword Estimator Shows Real Search Volumes
15th July 2008
Last week the Google AdWords keyword tool started showing approximate search volumes. AdWords advertisers and everyone else in the world can now see the approximate number of search queries carried out on Google for any keyword. More »
Russian Online Ad Market Expected To Sky Rocket
1st July 2008
Sources at Google believe, that Russia has a vast untapped potential, as an online ad market. They hope to be able to tap that potential in the near future. More »
Controlling Terrorism Via Google AdWords
8th May 2008
Private entrepreneurs are not the only ones using Google’s AdWords platform to showcase their wares. According to an article in the Financial Times, the American Government has been making use of AdWords in a bid to ensnare terrorists and control terrorism. More »
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