Google Analytics News

Microsoft Closes adCenter Analytics

13th March 2009

Mel Carson, Microsoft adCenter’s Community Manager, announced yesterday that they will close the adCenter Analytics program at the beta stage itself. More »

YouTube Insight Provides Viewer Analytics

31st March 2008

It is a well known fact that advertisers and publishers are always keen to know details about the performance of their content and the effect it has on viewers. In order to satiate their publishers’ appetites for viewer statistics, YouTube has introduced a new tool called Insight, which is available free of cost to YouTube account holders. More »

Google Analytics To Share Data With Other Google Products

5th March 2008

Google Analytics has started requesting webmasters permission to share website visitor data with other Google products as well as a benchmarking service. More »

Attacking Google Mobile’s Achilles’ Heel – Analytics

8th February 2008

A recent news bite on AccuraCast Search Daily News highlighted the fact that Google AdWords does not provide reliable conversion tracking on mobile ad campaigns. In the wake of this announcement, a number of alternative solution providers, including the likes of Bango, have announced alternative products that supplement Google’s shortcomings in this area. More »