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Ad Labs By Nokia
Nokia Interactive, the mobile advertising arm of mobile handset giant Nokia, has launched a new business called ‘Ad Labs’ that will train the staff of advertising agencies on the intricacies of mobile advertising. More »
Posted on July 2nd, 2008 in Mobile.
Mobile Ad Networks To Get Integrated With DoubleClick Mobile
DoubleClick Mobile, the group that offers advertising delivery systems for mobile phones, will now integrate with various other mobile ad networks including AdMob, Google AdSense for mobile content, Millenial Media’s premium MBrand network and Decktrade. More »
Posted on May 5th, 2008 in Mobile.
Google Offers Banner Advertising On Mobile
Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. More »
Posted on April 28th, 2008 in PPC, Mobile, Google.
Breaking Barriers To Mobile Advertising
While it has been widely predicted that mobile advertising is set to become big business, there is still a long way to go. Advertisers would be smart to start learning some lessons from other forms of digital media, and start testing their service offerings on consumers who already use advanced mobile handsets. More »
Posted on April 16th, 2008 in Mobile.
3 UK Launches Ad Funded Mobile Music Video Service
UK mobile provider 3 made a deal with Sony BMG Music Entertainment and Rhythm New Media to launch a free music video service to customers of 3 in the UK. The service is offered to customers with no data charges and is funded solely through advertising. More »
Posted on April 9th, 2008 in Mobile.
Mobile Search Ad Revenue Predicted To Soar Much Higher
New predictions for the mobile search advertising market claim revenues are set to soar over the next 5 years. Whilst only last month the value of this market was estimated to be $83 million, the latest forecasts this month predict that mobile search ad revenues could reach $4.8 billion by 2013. More »
Posted on March 20th, 2008 in Mobile.
Mobile Advertising Spreads Its Wings In The USA
A bi-annual report from Nielsen Mobile found that 58 million, that is about 23%, of all U.S. mobile phones users have viewed mobile advertising in the last 1 month. Of these, 28 million subscribers say they responded to the ad in one way or another. More »
Posted on March 12th, 2008 in Mobile.
Mobile Operators Unite To Standardise Ad Measurement
Vodafone, T- Mobile, Orange, O2 and 3 have joined forces with the GSM Association to standardise parameters for the measurement of the effectiveness of Mobile Advertising. The announcement made at the Mobile World Congress in Barcelona on 11th February, marks the first step in a collaborative effort to counteract Google’s growing popularity on mobile. More »
Posted on February 13th, 2008 in PPC, Mobile.
