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Nokia Expands Mobile Media Network
Nokia recently announced that they will expand the Nokia Media Network and will now deal with some of the heavy-weights from the European media industry. More »
Posted on October 1st, 2008 in PPC, Mobile.
Internet Advertising On The Upswing
If forecasts made by various media communications companies are to be believed, the amount of money spent on internet advertising is poised to increase considerably. More »
Posted on September 11th, 2008 in PPC, Internet, SEM.
Chinese Mobile Ad Industry Thriving
China’s mobile ad industry has taken a huge leap forward in the first half of 2008. The nation’s leading mobile advertising company, Madhouse, Inc., has reportedly served over 2.3 billion mobile ad impressions in the first half of this year, which is already about 5 times the total number of mobile ads served in the entire previous year. More »
Posted on September 8th, 2008 in Mobile, Multilingual.
Google Tests Ads On YouTube Mobile
After having successfully launched YouTube on mobile phones last January, parent company, Google, has started testing display ads on certain selected pages on YouTube mobile, in the U.S.A. and Japan. More »
Posted on August 20th, 2008 in Mobile, Video.
Ad Labs By Nokia
Nokia Interactive, the mobile advertising arm of mobile handset giant Nokia, has launched a new business called ‘Ad Labs’ that will train the staff of advertising agencies on the intricacies of mobile advertising. More »
Posted on July 2nd, 2008 in Mobile.
Mobile Ad Market In Japan Flying High
The Japanese mobile advertising market is growing extremely quickly. Mobile advertising in Japan is set to cross the billion dollar mark by the end of this year itself. More »
Posted on June 19th, 2008 in PPC, Mobile.
Mobile Ad Networks To Get Integrated With DoubleClick Mobile
DoubleClick Mobile, the group that offers advertising delivery systems for mobile phones, will now integrate with various other mobile ad networks including AdMob, Google AdSense for mobile content, Millenial Media’s premium MBrand network and Decktrade. More »
Posted on May 5th, 2008 in Mobile.
Google Offers Banner Advertising On Mobile
Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. More »
Posted on April 28th, 2008 in PPC, Mobile, Google.
Breaking Barriers To Mobile Advertising
While it has been widely predicted that mobile advertising is set to become big business, there is still a long way to go. Advertisers would be smart to start learning some lessons from other forms of digital media, and start testing their service offerings on consumers who already use advanced mobile handsets. More »
Posted on April 16th, 2008 in Mobile.
Mobile Advertising Spreads Its Wings In The USA
A bi-annual report from Nielsen Mobile found that 58 million, that is about 23%, of all U.S. mobile phones users have viewed mobile advertising in the last 1 month. Of these, 28 million subscribers say they responded to the ad in one way or another. More »
Posted on March 12th, 2008 in Mobile.
Google Wins Nokia, Looses T-Mobile To Yahoo!
Finnish telecom giant Nokia has announced a tie up with internet search engine giant Google on the same day that Google lost its deal with T-Mobile to Yahoo! More »
Posted on February 14th, 2008 in Mobile.
Mobile Operators Unite To Standardise Ad Measurement
Vodafone, T- Mobile, Orange, O2 and 3 have joined forces with the GSM Association to standardise parameters for the measurement of the effectiveness of Mobile Advertising. The announcement made at the Mobile World Congress in Barcelona on 11th February, marks the first step in a collaborative effort to counteract Google’s growing popularity on mobile. More »
Posted on February 13th, 2008 in PPC, Mobile.
Forecasting The Growth Of Mobile Advertising
Forecasts about the growth of the mobile advertising market vary wildly from month to month and from one analyst to another. In an attempt to add some clarity to this confusion, Advertiser Perceptions have carried out a survey of marketers and media buyers to generate insight into their advertising plans for the near future. More »
Posted on January 28th, 2008 in Mobile.
Bright Future For Ad-Funded Mobile Networks
Ad funded Mobile Virtual Network Operator Blyk has made a promising start. UK sales director Jonathan McDonald announced that customer click-through rates on the network ranged between 12 and 43 per cent, which is far superior to what is being seen for other operators or on other media. More »
Posted on December 19th, 2007 in Mobile.
SnapTell Launch New MMS-Based Marketing Service
Palo Alto based start up SnapTell have launched an innovative mobile marketing service called Snap.Send.Get that allows consumers to take photographs of any product, advertisement or logo that interests them and request information about the product or brand. More »
Posted on November 27th, 2007 in Mobile.
