'Mobile-advertising' News

When search services were first started on mobile phones, they were very basic, almost rudimentary in nature. However things have changed with emerging technology, and now search patterns on the latest mobile handsets are getting closer to those on PC’s. Read the rest of this entry »

According to the results of recent studies conducted by Forrester Research, mobile advertising and social network advertising are set to grow at a phenomenal rate in the USA. Read the rest of this entry »

A new mobile advertising service called tapMatch has just been launched by mobile ad solutions provider, Jumptap. tapMatch offers pay per click mobile advertising. Read the rest of this entry »

Microsoft has launched a “new” technology in beta, with the exact same features and function as QR Codes - it allows mobile users to reach Internet websites without having to type out a URL. They are calling them ‘Tags’. Read the rest of this entry »

ROK Entertainment Group, a global mobile entertainment company, has launched a new application that will allow advertisers to create and manage advertising campaigns using Bluetooth on their own. Read the rest of this entry »

Nokia recently announced that they will expand the Nokia Media Network and will now deal with some of the heavy-weights from the European media industry. Read the rest of this entry »

If forecasts made by various media communications companies are to be believed, the amount of money spent on internet advertising is poised to increase considerably. Read the rest of this entry »

China’s mobile ad industry has taken a huge leap forward in the first half of 2008. The nation’s leading mobile advertising company, Madhouse, Inc., has reportedly served over 2.3 billion mobile ad impressions in the first half of this year, which is already about 5 times the total number of mobile ads served in the entire previous year. Read the rest of this entry »

After having successfully launched YouTube on mobile phones last January, parent company, Google, has started testing display ads on certain selected pages on YouTube mobile, in the U.S.A. and Japan. Read the rest of this entry »

Nokia Interactive, the mobile advertising arm of mobile handset giant Nokia, has launched a new business called ‘Ad Labs’ that will train the staff of advertising agencies on the intricacies of mobile advertising. Read the rest of this entry »

The Japanese mobile advertising market is growing extremely quickly. Mobile advertising in Japan is set to cross the billion dollar mark by the end of this year itself. Read the rest of this entry »

DoubleClick Mobile, the group that offers advertising delivery systems for mobile phones, will now integrate with various other mobile ad networks including AdMob, Google AdSense for mobile content, Millenial Media’s premium MBrand network and Decktrade. Read the rest of this entry »

Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. Read the rest of this entry »

While it has been widely predicted that mobile advertising is set to become big business, there is still a long way to go. Advertisers would be smart to start learning some lessons from other forms of digital media, and start testing their service offerings on consumers who already use advanced mobile handsets. Read the rest of this entry »

UK mobile provider 3 made a deal with Sony BMG Music Entertainment and Rhythm New Media to launch a free music video service to customers of 3 in the UK. The service is offered to customers with no data charges and is funded solely through advertising. Read the rest of this entry »

New predictions for the mobile search advertising market claim revenues are set to soar over the next 5 years. Whilst only last month the value of this market was estimated to be $83 million, the latest forecasts this month predict that mobile search ad revenues could reach $4.8 billion by 2013. Read the rest of this entry »

A bi-annual report from Nielsen Mobile found that 58 million, that is about 23%, of all U.S. mobile phones users have viewed mobile advertising in the last 1 month. Of these, 28 million subscribers say they responded to the ad in one way or another. Read the rest of this entry »

Finnish telecom giant Nokia has announced a tie up with internet search engine giant Google on the same day that Google lost its deal with T-Mobile to Yahoo! Read the rest of this entry »

Vodafone, T- Mobile, Orange, O2 and 3 have joined forces with the GSM Association to standardise parameters for the measurement of the effectiveness of Mobile Advertising. The announcement made at the Mobile World Congress in Barcelona on 11th February, marks the first step in a collaborative effort to counteract Google’s growing popularity on mobile. Read the rest of this entry »

Forecasts about the growth of the mobile advertising market vary wildly from month to month and from one analyst to another. In an attempt to add some clarity to this confusion, Advertiser Perceptions have carried out a survey of marketers and media buyers to generate insight into their advertising plans for the near future. Read the rest of this entry »