Mobile Advertising News
Mobile Ad Market In Japan Flying High
19th June 2008
The Japanese mobile advertising market is growing extremely quickly. Mobile advertising in Japan is set to cross the billion dollar mark by the end of this year itself. More »
Mobile Ad Networks To Get Integrated With DoubleClick Mobile
5th May 2008
DoubleClick Mobile, the group that offers advertising delivery systems for mobile phones, will now integrate with various other mobile ad networks including AdMob, Google AdSense for mobile content, Millenial Media’s premium MBrand network and Decktrade. More »
Google Offers Banner Advertising On Mobile
28th April 2008
Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. More »
Breaking Barriers To Mobile Advertising
16th April 2008
While it has been widely predicted that mobile advertising is set to become big business, there is still a long way to go. Advertisers would be smart to start learning some lessons from other forms of digital media, and start testing their service offerings on consumers who already use advanced mobile handsets. More »
3 UK Launches Ad Funded Mobile Music Video Service
9th April 2008
UK mobile provider 3 made a deal with Sony BMG Music Entertainment and Rhythm New Media to launch a free music video service to customers of 3 in the UK. The service is offered to customers with no data charges and is funded solely through advertising. More »
Mobile Search Ad Revenue Predicted To Soar Much Higher
20th March 2008
New predictions for the mobile search advertising market claim revenues are set to soar over the next 5 years. Whilst only last month the value of this market was estimated to be $83 million, the latest forecasts this month predict that mobile search ad revenues could reach $4.8 billion by 2013. More »
Mobile Advertising Spreads Its Wings In The USA
12th March 2008
A bi-annual report from Nielsen Mobile found that 58 million, that is about 23%, of all U.S. mobile phones users have viewed mobile advertising in the last 1 month. Of these, 28 million subscribers say they responded to the ad in one way or another. More »
Google Wins Nokia, Looses T-Mobile To Yahoo!
14th February 2008
Finnish telecom giant Nokia has announced a tie up with internet search engine giant Google on the same day that Google lost its deal with T-Mobile to Yahoo! More »
Mobile Operators Unite To Standardise Ad Measurement
13th February 2008
Vodafone, T- Mobile, Orange, O2 and 3 have joined forces with the GSM Association to standardise parameters for the measurement of the effectiveness of Mobile Advertising. The announcement made at the Mobile World Congress in Barcelona on 11th February, marks the first step in a collaborative effort to counteract Google’s growing popularity on mobile. More »
Forecasting The Growth Of Mobile Advertising
28th January 2008
Forecasts about the growth of the mobile advertising market vary wildly from month to month and from one analyst to another. In an attempt to add some clarity to this confusion, Advertiser Perceptions have carried out a survey of marketers and media buyers to generate insight into their advertising plans for the near future. More »
Bright Future For Ad-Funded Mobile Networks
19th December 2007
Ad funded Mobile Virtual Network Operator Blyk has made a promising start. UK sales director Jonathan McDonald announced that customer click-through rates on the network ranged between 12 and 43 per cent, which is far superior to what is being seen for other operators or on other media. More »
SnapTell Launch New MMS-Based Marketing Service
27th November 2007
Palo Alto based start up SnapTell have launched an innovative mobile marketing service called Snap.Send.Get that allows consumers to take photographs of any product, advertisement or logo that interests them and request information about the product or brand. More »
Flight Updates Via Google SMS – What Next?
27th March 2007
Googlers in the USA can now get up-to-date flight information on the go by simply sending a text message to 466453 (”GOOGLE” on most mobile devices) along with their flight number and carrier name. More »
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