'Mobile-ppc' News

According to the results of recent studies conducted by Forrester Research, mobile advertising and social network advertising are set to grow at a phenomenal rate in the USA. Read the rest of this entry »

A new mobile advertising service called tapMatch has just been launched by mobile ad solutions provider, Jumptap. tapMatch offers pay per click mobile advertising. Read the rest of this entry »

Handset manufacturer, Motorola looks set to make their first Android Smart Social phone. They have already appointed about 350 employees to do this. They have also placed ads in various publications to recruit software engineers for their Interactive Design Team. Read the rest of this entry »

Figures released by comScore have revealed that mobile search has grown in leaps and bounds over the last year. Google, expectedly, is the leader in mobile search services and has more than 60% market share in all the countries where the survey was conducted. Read the rest of this entry »

According to the Wall Street Journal, Google and Verizon are believed to be negotiating a deal together. If the deal comes through, Google would be the default search engine on Verizon’s network. If all goes well, this facility could even be extended to Verizon’s Web portal and FiOS TV service at a later stage. Read the rest of this entry »

After having successfully launched YouTube on mobile phones last January, parent company, Google, has started testing display ads on certain selected pages on YouTube mobile, in the U.S.A. and Japan. Read the rest of this entry »

The Japanese mobile advertising market is growing extremely quickly. Mobile advertising in Japan is set to cross the billion dollar mark by the end of this year itself. Read the rest of this entry »

Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08. Read the rest of this entry »

DoubleClick Mobile, the group that offers advertising delivery systems for mobile phones, will now integrate with various other mobile ad networks including AdMob, Google AdSense for mobile content, Millenial Media’s premium MBrand network and Decktrade. Read the rest of this entry »

Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Google’s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users. Read the rest of this entry »