Mobile Search Marketing News
Turkcell Cashes In On Mobile Ads
1st March 2010
Turkey’s largest mobile operator, Turkcell, which has 36 million subscribers, has monetised services very well through mobile advertising and marketing. More »
Google Announces Nexus One
5th January 2010
Google has confirmed the launch of the Nexus One mobile phone at a press event held at their Mountain View headquarters on 5 January 2010. The phone will be available to buy and use immediately, direct from their website. More »
Top Voice-Powered Mobile Searches Of 2009
30th December 2009
Social media brands are the most popular terms searched using voice on mobile. Mobile phone “voice user interface” inventor, Vlingo, has just released a list of the 10 most popular voice-powered mobile web searches of 2009. More »
Is Mobile Marketing Heading For Trouble?
18th November 2009
Even though the number of mobile Web users has been increasing steadily over the years and marketers have pitched every year as “the year of the mobile”, mobile marketing now seems to be facing some serious hurdles. More »
Google Acquires AdMob
10th November 2009
Google announced yesterday that they have signed an agreement to acquire the mobile display advertising company AdMob. More »
Google Launches Go Mobile! Site
6th November 2009
Google AdWords recently launched a new resource to help marketers reach mobile Internet audiences more easily. This service is called Go Mobile! More »
Yahoo! Makes Search Ads Mobile
2nd October 2009
With the number of mobile web users increasing at such a great speed, it definitely makes good business sense for Internet service providers to start serving up ads on mobile phones, and that is exactly what Yahoo! has already started doing. More »
Google Shares Mobile Search Volumes For The First Time
24th September 2009
Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering options and categorisation – but the best feature is almost un-noticeable: The ability to see stats for mobile searches. More »
Mobile Websites Fail To Impress
22nd September 2009
A study of 27 prominent mobile websites, conducted by the Yankee Group has shown that most of these sites deliver results that are far from satisfactory. In fact, it was found that on a scale of 1 – 100, the average score achieved was just 52. More »
How Soon Will Mobile Search Catch Up With PC?
1st June 2009
When search services were first started on mobile phones, they were very basic, almost rudimentary in nature. However things have changed with emerging technology, and now search patterns on the latest mobile handsets are getting closer to those on PC’s. More »
China Telecom Selects mInfo For Mobile Search
25th May 2009
China Telecom was recently on the look out for a partner to provide search solutions to their subscribers. They have now announced that they have chosen Shanghai-based company, mInfo, as their partner to provide mobile search services to users all over China. More »
Mobile And Social Network Advertising Predicted To Grow
30th April 2009
According to the results of recent studies conducted by Forrester Research, mobile advertising and social network advertising are set to grow at a phenomenal rate in the USA. More »
Yahoo! Tops Mobile Search Site Benchmark
23rd April 2009
Growth in mobile Internet access and the number of users perform search operations on their mobile phones has prompted dotMobi and Gomez Inc. to create the world’s first Mobile Web Benchmark Series, to rank the leading mobile sites with regards to their efficiency for customer operations. More »
Jumptap Launches tapMatch Mobile Ad Platform
16th April 2009
A new mobile advertising service called tapMatch has just been launched by mobile ad solutions provider, Jumptap. tapMatch offers pay per click mobile advertising. More »
Nokia To Launch Visual Search
9th December 2008
At a recent briefing held at their research center in Palo Alto, Nokia has announced that they would shortly be launching a visual search service called”Point & Find”. More »
Google Voice Enabled Search On iPhone
26th November 2008
In an attempt to keep up with the latest technology, and provide it to their users, Google has introduced a new service on the Apple iPhone – free voice-enabled search. More »
Mobile Video Returns To 3 UK
12th November 2008
Mobile video is certainly not new to mobile operator, 3. They used to offer a mobile video service to their subscribers in partnership with Rhythm New Media. However, with the closure of Rhythm’s UK services earlier in the year, 3 UK had to close this service. More »
Will Verizon Choose Google Or Microsoft?
10th November 2008
While everyone is still talking about the failure of the Google – Yahoo! paid search deal, Microsoft seems to be quietly moving in for the kill. They are currently trying to seal a deal with Verizon Wireless. More »
3G And Mobile Search Gain Momentum
17th September 2008
The U.S.A. has now caught up with Western Europe in adoption of 3G technoloy. A new report from comScore has found that it is a neck and neck race between the two regions now, with 28.4% of U.S. mobile users and 28.3% European mobile consumers using 3G technology. More »
Mobile Web Grows In Popularity
17th July 2008
A report released by analysts, Nielsen Mobile, has revealed that the use of the mobile phone to access the Internet has taken a large leap in the last two years. More »
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