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Bad News For Display Advertising

Advertisers working with a pay per click platform will not be pleased to hear the most recent findings from a recent study done by comScore, Starcom Media, and Tacoda. The study has found that about half of all clicks generated on display ads are generated by only 6 percent of Web Surfers. More »

Posted on February 15th, 2008 in PPC.

Facebook Social Ads: Is Ignoring Privacy A Good Idea?

With the launch of Social Ads, Facebook is trying to take online advertising to another level altogether. This form of marketing is based on highly targeted advertising and peer publicity. The individual choices of a user show up as ads in the news feed of all friends and acquaintances in his or her network. Trusted recommendations and referrals form the basis of this advertising strategy. More »

Posted on November 26th, 2007 in Social Media.