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Google Tries to Explain Their Deal With Yahoo!
The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. More »
Posted on September 29th, 2008 in PPC, Business, SEM.
Google AdWords Scraps Minimum Bid Requirement
Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’. More »
Posted on August 27th, 2008 in PPC.
What Is Google’s Insights For Search Good For?
After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. More »
Posted on August 13th, 2008 in SEO, PPC, Search, SEM.
Google’s DoubleClick To Provide Ads For Microsoft Silverlight
DoubleClick has announced that they are now ready with the technology to serve video ads into Microsoft Silverlight 2 video environments. This move will help their clients to better monetise their advertising inventory, by delivering the content directly to online videos, and mobile channels. More »
Posted on August 7th, 2008 in PPC, Technology, Search.
Live Search Comes To Facebook
Microsoft and Facebook have reportedly come to an agreement and signed a deal that will bring Microsoft’s Live Search and Advertising operations to Facebook. More »
Posted on July 25th, 2008 in Social Media, Search.
AdWords Combines Keyword And Placement Targeting
Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group. More »
Posted on July 18th, 2008 in PPC.
Russian Online Ad Market Expected To Sky Rocket
Sources at Google believe, that Russia has a vast untapped potential, as an online ad market. They hope to be able to tap that potential in the near future. More »
Posted on July 1st, 2008 in PPC.
Google Consolidates Deal With Yahoo!
In its attempt to ward off Microsoft, Yahoo! had run a beta test with Google in April this year, wherein, Yahoo! ran Google AdSense for Search ads alongside Yahoo! Search results. More »
Posted on June 16th, 2008 in PPC, Google, Search, SEM.
Yahoo! Actions Not In The Best Interest Of Shareholders
The executives at Yahoo Inc. obviously believe in the saying ‘there are no permanent friends and no permanent enemies.’
It is well known that Yahoo! ran tests with arch rivals Google, to show AdWords advertising on Yahoo! Search. What is not so well known, however, is their opinion on the same subject. More »
Posted on June 4th, 2008 in PPC, Business, Search.
Yahoo! Board Threatened As Icahn Supporters Rally
Carl Icahn’s battle to replace the board of directors at Yahoo! has gained momentum. There are many people who support his stance on the Microsoft takeover. These supporters are now rallying behind him and buying shares of Yahoo! More »
Posted on May 27th, 2008 in Business, Search.
Yahoo! Board of Directors Under Fire
Yahoo! may have won the battle but not the war. Barely have the board of directors at Yahoo! breathed easy, after Microsoft withdrew its offer to buy over the company and decided against a hostile takeover, when they have to face the wrath of some very angry investors, who believe Yahoo! should have accepted Microsoft’s offer. More »
Posted on May 16th, 2008 in Business, Search.
Yahoo! Changes Policy On Gambling Ads
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. More »
Posted on May 14th, 2008 in PPC, SEM.
Minimum Bids Fluidised On Yahoo! Search Marketing
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords. More »
Posted on April 23rd, 2008 in PPC.
Acts Of Desperation: Potential Google - Yahoo! Deal
The Wall Street Journal reported yesterday that Yahoo! and Google are in talks to moved a step further, with regards to their search advertising deal. The 2-week test where Yahoo! Search results showed Google AdSense ads is supposedly looking so encouraging that both companies are already talking about extending the deal. More »
Posted on April 18th, 2008 in PPC, Business, Search.
Google Launches New Conversion Tracking Tool
AdWords conversion tracking has been updated for the first time in years. The new system allows advertisers to classify conversion actions and track them separately. More »
Posted on April 11th, 2008 in PPC.
Yahoo! Makes Big Claims About Transforming Ad Industry
While the online ad industry is growing in leaps and bounds, the actual procedure for advertising tends to function in complicated and haphazard manners on most platforms, so that a lot of time and energy is spent on the buying and selling ads, testing ads, booking placements and finding the right audience.
Yahoo! recently announced that they have been working hard on this aspect of advertising and will shortly come out with a new format called AMP! (Advertising Management Platform) They believe that AMP! Will revolutionize the way the ad industry functions, and make it much simpler to advertise while saving a lot of time and effort. More »
Posted on April 10th, 2008 in PPC.
Yahoo! Sharpens Its Claws To Fight Click Fraud
Click fraud has long been one of the major problems that advertisers using pay per click platforms have to deal with. Yahoo! Search Marketing has decided to do “whatever” they can to protect their advertisers from click fraud. More »
Posted on April 7th, 2008 in PPC.
Video Ads Being Tested On Google Search Results Pages
Google are trying to find ways to capitalise on the growing accpetance of multiple media formats in a single search results page and to bring back attention to sponsored links, which may have been lost partly due to the increased use of universal search. More »
Posted on February 19th, 2008 in PPC, Video.
Bad News For Display Advertising
Advertisers working with a pay per click platform will not be pleased to hear the most recent findings from a recent study done by comScore, Starcom Media, and Tacoda. The study has found that about half of all clicks generated on display ads are generated by only 6 percent of Web Surfers. More »
Posted on February 15th, 2008 in PPC.
Google AdWords Conversion Tracking Fails On Mobile
Google AdWords conversion tracking uses JavaScript and HTML code that is placed by advertisers on their website’s conversion (customer acquisition) page, to track which user clicks have resulted in a conversion. This data is then reported back to the advertiser in the form of the number of conversions per keyword. This system fails on mobile devices and gives incorrect data. More »
Posted on January 17th, 2008 in PPC, Mobile, Google.
