Pay Per Click News
Introducing The Yahoo! And Microsoft Search Alliance
22nd February 2010
Yahoo! and Microsoft, who have been in talks regarding a search alliance for some time now, have recently received regulatory clearance for the same. More »
Microsoft Users Click More
14th December 2009
Data released by advertising network Chitika should be of great interest to online marketers and advertisers. Their research revealed that Microsoft users tend to click more on ads than users of other operating systems, search engines and browsers. More »
AdSense Publishers Can Search And Review Ads
10th December 2009
Since the recent introduction of the new AdSense interface, Google has continued to improve the way the Ad Review Center works. The latest improvement allows publishers to search for ads targeting their site. More »
Google AdWords Launches Two New Ad Types
5th November 2009
Google has launched two new ad types in their AdWords service. The first is called AdWords Comparison Ads and the second is a feature called Ad Sitelinks. More »
AdWords Introduces Spreadsheet Editing
1st September 2009
Yahoo! has allowed advertisers to submit changes to their accounts via a spreadsheet for over 3 years. Microsoft adCenter has also allowed simple bulk edits and spreadsheet uploads from the start. Google (sort of) caught up and has now made it easier for their clients to make changes to their AdWords accounts. More »
PPC Click Fraud Drops
11th August 2009
Data recently released by Click Forensics reveals that click fraud has reduced in the second quarter of 2009. More »
Bing Drives SEM Expenditure On Microsoft adCenter
28th July 2009
Early indicators show that Microsoft’s new decision engine ‘Bing’ is indeed helping Microsoft to establish a better position in the Search Engine Market. More »
Facebook Click Fraud
24th July 2009
Even though the global recession may be coming to an end, it seems rather unrealistic for a company to project revenues for 2009 at nearly double the value of 2008. Yet, that is exactly what Facebook is doing. They are targeting revenue of $550 million this year, while last years revenue was $280 million. More »
AdWords UK Stops Accepting Switch Cards
9th July 2009
In a rather inexplicable move, Google UK has sent out an email to AdWords advertisers that they will stop accepting payments via Switch cards. More »
Users To Decide Digg Ad Rates
8th June 2009
Digg recently announced plans to set up a new advertising platform. This advertising platform will be different from ad offerings on other sites, as it will indirectly allow users to decide the price Digg will charge their advertisers for each ad. More »
Jumptap Launches tapMatch Mobile Ad Platform
16th April 2009
A new mobile advertising service called tapMatch has just been launched by mobile ad solutions provider, Jumptap. tapMatch offers pay per click mobile advertising. More »
Expandable Ads On Google
6th March 2009
Google announced the beta test launch of a new ad format called Expandable Ads just two days ago. As the name clearly suggests, these ads can expand up to twice the size of the original ad to allow brands to provide a more interactive advertising experience. More »
Yahoo! Launches New Ad Targeting Products
2nd March 2009
Following closely on the heels of Rich Ads, last week, Yahoo! has launched three new products that will further help their online advertisers to better reach their target audience and get better value for the money they spend on advertising. More »
More Ads Above Organic Results On Live Search
10th February 2009
Live Search results used to have three mainline ad positions above the organic results in the past. This has now been increased to four mainline ad positions on the search engine results pages in the U.K, which means some users will not see any organic results without scrolling. More »
Google Testing New AdWords Interface In UK
3rd February 2009
Back in November 2008, Google started testing a new user interface for their AdWords system. The new interface will now be rolled out to a limited number of UK advertisers on 10 February 2009. More »
Regular AdWords Ads Now On iPhone And G1
15th December 2008
Google AdWords has recently started allowing advertisers to display their regular desktop text and image ads on the iPhone, G1, T-mobile and other mobiles with full (HTML) Internet Browsers. More »
Automatic Matching Introduced In Google AdWords Accounts
25th November 2008
Google AdWords has been testing a new match type, called automatic matching since this summer. The number of accounts trialling this feature has been expanded recently so that Google can earn more money during the looming recession. More »
Google – Yahoo! Ad Deal Will Never Take Off
7th November 2008
In June this year, Google and Yahoo! had announced a paid search deal, which had raised a lot of eyebrows and objections. The deal has now been officially called off due to opposition from government anti-trust officials. More »
Google Reporting Separate Metrics For Search Partners
23rd October 2008
Google AdWords recently announced a change in the way campaign summaries and Ad Group summaries will show click metrics in the future. AdWords will now separately show Google search performance and aggregate performance of the Search Partners, which includes AOL, Ask.com and several other search sites. More »
Google Launches Banner Design Tool
16th October 2008
Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. More »
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