'Search-engine-marketing' News

Google Suggest has been recently updated to include link suggestions as well as sponsored links along with the list of suggestions. Read the rest of this entry »

A few days ago, Google announced the launch of their new Search Options Panel. This new feature will enable users to have more control over their search results, as they will be able to sort out the results with reference to time and content. Read the rest of this entry »

Undisclosed sources have apparently informed TechCrunch that Google is holding negotiations to buy over the popular microblogging site Twitter. Read the rest of this entry »

Live Search results used to have three mainline ad positions above the organic results in the past. This has now been increased to four mainline ad positions on the search engine results pages in the U.K, which means some users will not see any organic results without scrolling. Read the rest of this entry »

Back in November 2008, Google started testing a new user interface for their AdWords system. The new interface will now be rolled out to a limited number of UK advertisers on 10 February 2009. Read the rest of this entry »

While Google has always been very particular about differentiating ads from organic search results by placing ads only at the side of the search results page or in clearly marked slots at the top of the page, the Google Operating System blog recently found Google Mobile Search displaying short text ads in the middle of the search results page. Read the rest of this entry »

According to the results of a study conducted in April this year, around 59% of small businesses do not make use of search marketing. Read the rest of this entry »

Google AdWords has recently started allowing advertisers to display their regular desktop text and image ads on the iPhone, G1, T-mobile and other mobiles with full (HTML) Internet Browsers. Read the rest of this entry »

As per the latest alterations made to the Google AdWords editorial policies, which are “reviewed” from time to time, it will now be possible for alcohol manufacturers to advertise their products in the U.S. through AdWords. This was not permitted until now. Read the rest of this entry »

Google Image Search is now testing Sponsored Links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts. Read the rest of this entry »

Google AdWords has been testing a new match type, called automatic matching since this summer. The number of accounts trialling this feature has been expanded recently so that Google can earn more money during the looming recession. Read the rest of this entry »

In June this year, Google and Yahoo! had announced a paid search deal, which had raised a lot of eyebrows and objections. The deal has now been officially called off due to opposition from government anti-trust officials. Read the rest of this entry »

Google AdWords recently announced a change in the way campaign summaries and Ad Group summaries will show click metrics in the future. AdWords will now separately show Google search performance and aggregate performance of the Search Partners, which includes AOL, Ask.com and several other search sites. Read the rest of this entry »

Gloomy forecasts and plummeting bottom lines have led to the once giant of online advertising and search to announce 1,500 more job cuts this year, bringing the total to 2,500 employee lay-offs. Read the rest of this entry »

Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. Read the rest of this entry »

Google has launched their in-game advertising service, through the AdSense platform. The launch was announced only last week, and will remain in beta for the present. Initially it will only be available to game publishers who have a minimum of 500,000 players per day. Read the rest of this entry »

The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. Read the rest of this entry »

The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole. Read the rest of this entry »

Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’. Read the rest of this entry »

After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. Read the rest of this entry »