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Google Tries to Explain Their Deal With Yahoo!
The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. More »
Posted on September 29th, 2008 in PPC, Business, SEM.
Google-Yahoo! Deal Upsets Advertisers
The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole. More »
Posted on September 10th, 2008 in PPC.
Google AdWords Scraps Minimum Bid Requirement
Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’. More »
Posted on August 27th, 2008 in PPC.
What Is Google’s Insights For Search Good For?
After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. More »
Posted on August 13th, 2008 in SEO, PPC, Search, SEM.
Google’s DoubleClick To Provide Ads For Microsoft Silverlight
DoubleClick has announced that they are now ready with the technology to serve video ads into Microsoft Silverlight 2 video environments. This move will help their clients to better monetise their advertising inventory, by delivering the content directly to online videos, and mobile channels. More »
Posted on August 7th, 2008 in PPC, Technology, Search.
Microsoft Resumes Talks With AOL
The Wall Street Journal reported last week that Microsoft and AOL have resumed discussions with each other, to try and come to a mutually beneficial agreement on a search-related deal. More »
Posted on July 21st, 2008 in Search.
AdWords Combines Keyword And Placement Targeting
Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group. More »
Posted on July 18th, 2008 in PPC.
Google Keyword Estimator Shows Real Search Volumes
Last week the Google AdWords keyword tool started showing approximate search volumes. AdWords advertisers and everyone else in the world can now see the approximate number of search queries carried out on Google for any keyword. More »
Posted on July 15th, 2008 in SEO, Google, Search, SEM.
Microsoft Stops Shopping For Acquisitions. Or Have They?
The Seattle Post Intelligencer reported earlier this week that over the last one year, Microsoft has added about 11,200 employees to its payroll. Most of these have been the result of the several takeovers they have conducted in the past year or so, in their effort to improve their position in the search market. More »
Posted on June 26th, 2008 in Business, Search.
Live Search Cashback Now On eBay
Only last month Microsoft Live Search had announced a ‘cash back’ programme for its customers. They have now tied up with eBay to offer this facility to their customers. More »
Posted on June 24th, 2008 in Internet.
Google Consolidates Deal With Yahoo!
In its attempt to ward off Microsoft, Yahoo! had run a beta test with Google in April this year, wherein, Yahoo! ran Google AdSense for Search ads alongside Yahoo! Search results. More »
Posted on June 16th, 2008 in PPC, Google, Search, SEM.
Microsoft Enhances Mobile Advertising Offering
Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08. More »
Posted on May 29th, 2008 in Mobile, SEM.
Yahoo! Board Threatened As Icahn Supporters Rally
Carl Icahn’s battle to replace the board of directors at Yahoo! has gained momentum. There are many people who support his stance on the Microsoft takeover. These supporters are now rallying behind him and buying shares of Yahoo! More »
Posted on May 27th, 2008 in Business, Search.
Yahoo! Board of Directors Under Fire
Yahoo! may have won the battle but not the war. Barely have the board of directors at Yahoo! breathed easy, after Microsoft withdrew its offer to buy over the company and decided against a hostile takeover, when they have to face the wrath of some very angry investors, who believe Yahoo! should have accepted Microsoft’s offer. More »
Posted on May 16th, 2008 in Business, Search.
Yahoo! Changes Policy On Gambling Ads
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. More »
Posted on May 14th, 2008 in PPC, SEM.
Minimum Bids Fluidised On Yahoo! Search Marketing
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords. More »
Posted on April 23rd, 2008 in PPC.
Google Launches New Conversion Tracking Tool
AdWords conversion tracking has been updated for the first time in years. The new system allows advertisers to classify conversion actions and track them separately. More »
Posted on April 11th, 2008 in PPC.
Yahoo! Makes Big Claims About Transforming Ad Industry
While the online ad industry is growing in leaps and bounds, the actual procedure for advertising tends to function in complicated and haphazard manners on most platforms, so that a lot of time and energy is spent on the buying and selling ads, testing ads, booking placements and finding the right audience.
Yahoo! recently announced that they have been working hard on this aspect of advertising and will shortly come out with a new format called AMP! (Advertising Management Platform) They believe that AMP! Will revolutionize the way the ad industry functions, and make it much simpler to advertise while saving a lot of time and effort. More »
Posted on April 10th, 2008 in PPC.
Google To Sell Performics Search Marketing
After receiving regulatory approval of their acquisition of DoubleClick, the policy makers at Google have been trying to reorganize the functioning of the company to achieve maximum productivity, while at the same time offering quality services to their clients. More »
Posted on April 4th, 2008 in Business, Google.
Ask.com Concedes Defeat, Realigns To Target Women
In what seems to be more of a cruel joke than a factual statement, the Associated Press reported yesterday that Ask.com was laying off 40 employees and realigning itself as a women’s site. More »
Posted on March 6th, 2008 in SEO, Search.
