Search Engine Marketing News
Is Google About To Acquire Twitter?
3rd April 2009
Undisclosed sources have apparently informed TechCrunch that Google is holding negotiations to buy over the popular microblogging site Twitter. More »
More Ads Above Organic Results On Live Search
10th February 2009
Live Search results used to have three mainline ad positions above the organic results in the past. This has now been increased to four mainline ad positions on the search engine results pages in the U.K, which means some users will not see any organic results without scrolling. More »
Google Testing New AdWords Interface In UK
3rd February 2009
Back in November 2008, Google started testing a new user interface for their AdWords system. The new interface will now be rolled out to a limited number of UK advertisers on 10 February 2009. More »
Google Blends Mobile Ads In Organic Results
8th January 2009
While Google has always been very particular about differentiating ads from organic search results by placing ads only at the side of the search results page or in clearly marked slots at the top of the page, the Google Operating System blog recently found Google Mobile Search displaying short text ads in the middle of the search results page. More »
Small Businesses Stay Away From SEMs
24th December 2008
According to the results of a study conducted in April this year, around 59% of small businesses do not make use of search marketing. More »
Regular AdWords Ads Now On iPhone And G1
15th December 2008
Google AdWords has recently started allowing advertisers to display their regular desktop text and image ads on the iPhone, G1, T-mobile and other mobiles with full (HTML) Internet Browsers. More »
AdWords Allows Alcohol Advertising
10th December 2008
As per the latest alterations made to the Google AdWords editorial policies, which are “reviewed” from time to time, it will now be possible for alcohol manufacturers to advertise their products in the U.S. through AdWords. This was not permitted until now. More »
Sponsored Links On Google Image Search Results
28th November 2008
Google Image Search is now testing Sponsored Links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts. More »
Automatic Matching Introduced In Google AdWords Accounts
25th November 2008
Google AdWords has been testing a new match type, called automatic matching since this summer. The number of accounts trialling this feature has been expanded recently so that Google can earn more money during the looming recession. More »
Google – Yahoo! Ad Deal Will Never Take Off
7th November 2008
In June this year, Google and Yahoo! had announced a paid search deal, which had raised a lot of eyebrows and objections. The deal has now been officially called off due to opposition from government anti-trust officials. More »
Google Reporting Separate Metrics For Search Partners
23rd October 2008
Google AdWords recently announced a change in the way campaign summaries and Ad Group summaries will show click metrics in the future. AdWords will now separately show Google search performance and aggregate performance of the Search Partners, which includes AOL, Ask.com and several other search sites. More »
Yahoo! To Axe 1500 More Jobs
22nd October 2008
Gloomy forecasts and plummeting bottom lines have led to the once giant of online advertising and search to announce 1,500 more job cuts this year, bringing the total to 2,500 employee lay-offs. More »
Google Launches Banner Design Tool
16th October 2008
Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer. More »
Google Starts In-Game Advertising
14th October 2008
Google has launched their in-game advertising service, through the AdSense platform. The launch was announced only last week, and will remain in beta for the present. Initially it will only be available to game publishers who have a minimum of 500,000 players per day. More »
Google Tries to Explain Their Deal With Yahoo!
29th September 2008
The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. More »
Google-Yahoo! Deal Upsets Advertisers
10th September 2008
The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole. More »
Google AdWords Scraps Minimum Bid Requirement
27th August 2008
Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’. More »
What Is Google’s Insights For Search Good For?
13th August 2008
After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods. More »
Google’s DoubleClick To Provide Ads For Microsoft Silverlight
7th August 2008
DoubleClick has announced that they are now ready with the technology to serve video ads into Microsoft Silverlight 2 video environments. This move will help their clients to better monetise their advertising inventory, by delivering the content directly to online videos, and mobile channels. More »
Microsoft Resumes Talks With AOL
21st July 2008
The Wall Street Journal reported last week that Microsoft and AOL have resumed discussions with each other, to try and come to a mutually beneficial agreement on a search-related deal. More »
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