'Serp' News

Yahoo! recently overhauled the Yahoo! Image Search Preview page, with the intention of making it more interesting and user friendly for their clients. The result is a more modern feature that looks like a “Web 2.0” image gallery. Read the rest of this entry »

Yahoo! does seem to be back in the headlines, and not just because of Microsoft’s continued flirtations. In order to attract more users to their search service, Yahoo! has recently started adding fancy Facebook links via SearchMonkey on the search results. Read the rest of this entry »

Yahoo! Search Marketing has announced the addition of video ads, image ads and custom links within search ads on their search results pages. The service, called Rich Ads, is currently available to a few of their advertisers. Read the rest of this entry »

Google seems to be capitalising on its results pages real estate by now showing two video listings side-by-side in the space normally occupied by a single search result. Read the rest of this entry »

A study conducted by Jupiter Research in April 2008, proves quite conclusively that the number of users who looked at only the first few results or the first page of search engine results increased between 2002 and 2008, while those looking at the second, third or further pages reduced in number. Read the rest of this entry »

Yahoo! India has launched a new feature last week known as ‘Glue’ pages. They are special pages with attached visual inputs alongside the regular search results, that show up for specific types of searches. Read the rest of this entry »