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Mobile Advertising Spreads Its Wings In The USA
A bi-annual report from Nielsen Mobile found that 58 million, that is about 23%, of all U.S. mobile phones users have viewed mobile advertising in the last 1 month. Of these, 28 million subscribers say they responded to the ad in one way or another. More »
Posted on March 12th, 2008 in Mobile.
Forecasting The Growth Of Mobile Advertising
Forecasts about the growth of the mobile advertising market vary wildly from month to month and from one analyst to another. In an attempt to add some clarity to this confusion, Advertiser Perceptions have carried out a survey of marketers and media buyers to generate insight into their advertising plans for the near future. More »
Posted on January 28th, 2008 in Mobile.
Nielsen Mobile Reports Questionable Mobile Search Statistics
The mobile web still has a long way to go before it can become a mainstay of search marketing. According to the latest report by Nielsen Mobile, the number of users of mobile search has increased to 46.1 million in the last quarter of 2007. More »
Posted on January 21st, 2008 in Mobile.
Mobile Advertising Good For Branding Bad For Trust
A global survey of over 26,000 Internet users spanning 47 markets from Europe, Asia-Pacific, the Americas and the Middle East has revealed that Internet users trust recommendations from other consumers the most and text ads on mobile phones least of all. More »
Posted on October 10th, 2007 in Mobile.
