Social Media Marketing News
RSS Advertising Effectiveness Questionable
16th March 2010
Gawker Media recently announced their decision to truncate RSS feeds from their popular blog, Lifehacker. Their reasoning puts the effectiveness of RSS marketing in doubt. More »
Twitter Advertising Service Details Emerge
3rd March 2010
Rumours about Twitter’s monetisation efforts and a potential ad platform have been around for a very long time. A few details about how their ad platform are now being uncovered. More »
Facebook Earned $1 Billion Revenue
18th December 2009
Facebook looks all set to cross the $1 billion mark with their annual revenue for 2009. This figure is close to double the $550 million that was predicted to be their annual revenue for the year. More »
Twitter Rolls Out Contributors For Businesses
16th December 2009
For a while now, Twitter has been planning to monetise their site and has been working towards that goal. More »
Innovative Facebook Campaign Success For Ikea
1st December 2009
The Swedish chain of furniture stores, Ikea, is creating a buzz on Facebook, for all the right reasons. More »
LinkedIn Targets HR With Profile Bookmarking
5th October 2009
Social networking site LinkedIn has been very useful for professionals to interact with each other and also to help companies to recruit staff for a variety of jobs. More »
Nielsen Brings Market Intelligence To Facebook
28th September 2009
Facebook and Nielsen are teaming up to provide a new service to marketers on the popular social networking site. Nielsen will make use of their vast marketing experience to help marketers reach all Facebook users more effectively. More »
Is Search Traffic Not Always The Best?
17th September 2009
According to a report released recently by HubSpot, search is no longer necessarily the best source of traffic for online marketers. More »
Facebook Copying Twitter @Mentions
14th September 2009
It looks as though, Facebook will do all that is required to slow down the growth of Twitter and to retain their own popularity. More »
Ad Impressions On Social Sites Grow
10th September 2009
comScore has revealed that display ads on social networks accounted for more than 20% of the total number of online ad impressions in the USA during the month of June 2009 . More »
Twitter Slaps SEOs With Nofollow On All Links
26th August 2009
A year ago, Twitter was known to only a handful of people who were all search and social media marketing enthusiasts. These search and social media professionals saw the potential in Twitter and promoted it on their blogs, in their emails and in a lot of their communications. Twitter has repaid the favour by treating all users as spammers and slapped rel=”nofollow” attributes onto all external links. More »
ReTweet Button Growth Disproportionate To Usage
24th August 2009
TweetMeme, a service that monitors the popularity of tweets and links being sent out on Twitter, has itself grown rapidly in the past few months, due to the extremely popular retweet buttons. Usage of the service, though, has not quite kept up with this growth. More »
40 Percent Of Twitter Just Pointless Babble
17th August 2009
Marketing analytics company, Pear Analytics, recently conducted a study about the type of Tweets being sent out on Twitter. They found that over 40% of tweets were just “pointless babble” More »
Digg Ads Begin This Week
10th August 2009
Digg had announced some time ago, that they would begin showing ads on their site shortly. They announced last week that they are now ready to start the beta version of Digg Ads this week. More »
More Twitter Links Than Facebook In Email
5th August 2009
Analysts have begun to realize that there is a strong link between a brand’s presence on social media and the revenue it generates. Research is also showing that Twitter is overtaking Facebook as the medium of choice for building this brand presence. More »
Digg Under Fire For Improper URL Direction
3rd August 2009
Earlier in the year, Digg introduced the Digg Bar and Digg Short URLs. These shortened URLs directed users to the Digg landing page, only if they were logged in to Digg. More »
Did Twitter Really Destroy Bruno?
16th July 2009
The success or failure of a movie is traditionally judged by its box office collections over the very first weekend of its release. However in the case of the movie Bruno, some believe its success is determined by the nature of tweets about the movie. More »
Pay Through Facebook
9th June 2009
Among its many other moves to get ahead on the social network circuit, Facebook has now introduced a scheme by which its users can make payments for their online purchases through Facebook. More »
Users To Decide Digg Ad Rates
8th June 2009
Digg recently announced plans to set up a new advertising platform. This advertising platform will be different from ad offerings on other sites, as it will indirectly allow users to decide the price Digg will charge their advertisers for each ad. More »
Mixx Debuts Ad Rating Service
11th May 2009
The social book marking site Mixx has introduced a new service, called ‘the sifter’, which will enable “elite” members of Mixx to vote on five different ads of any format that an advertiser uploads, thus giving the advertisers an idea of which ad will be the most effective. More »
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