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3 UK Launches Ad Funded Mobile Music Video Service
UK mobile provider 3 made a deal with Sony BMG Music Entertainment and Rhythm New Media to launch a free music video service to customers of 3 in the UK. The service is offered to customers with no data charges and is funded solely through advertising. More »
Posted on April 9th, 2008 in Mobile.
Mobile Operators Unite To Standardise Ad Measurement
Vodafone, T- Mobile, Orange, O2 and 3 have joined forces with the GSM Association to standardise parameters for the measurement of the effectiveness of Mobile Advertising. The announcement made at the Mobile World Congress in Barcelona on 11th February, marks the first step in a collaborative effort to counteract Google’s growing popularity on mobile. More »
Posted on February 13th, 2008 in PPC, Mobile.
Skype To Team Up With 3 For Mobile VOIP
BBC reports today indicate that mobile provider Three will team up with Skype to deliver a Skype phone in the U.K. that will allow free phone calls without the hassle of turning on the computer, buying special software or headsets and setting up new accounts. More »
Posted on October 12th, 2007 in Mobile.
