Tv Ads News

Research Confirms Online Advertising Drives Offline Sales

4th September 2009

Online advertising is no longer meant only for online marketers. More and more studies are showing that online advertising can be beneficial for offline sales as well. More »

Young People Abandoning Email And TV

4th February 2009

Change, they say, is the only constant. This seems to apply to the findings of studies conducted on the modes of entertainment pursued by youngsters – teenagers in particular – today. More »

Google Launches Free TV Ad Creator

19th January 2009

It just got cheaper and a lot easier to advertise products on television. Google has launched a free television ad creation service for AdWords advertisers. More »

Google Media Server Now Connects With TV

9th July 2008

Google recently announced the availability of a new gadget called the ‘Google Media Server’ or ‘Google Media Player’. The device will enable customers to watch content stored in the computer memory on their television set. More »

New Ofcom Ad Rules May Drive Viewers To The Internet

25th March 2008

UK electronic media watch dog Ofcom has new proposals, which if sanctioned will result in commercial breaks on television getting longer and more frequent. This could turn out to be beneficial for broadcasters, or it could fuel viewer abandonment of television in favour of the Internet. More »