Video Ads News
YouTube Revenue Estimated $1 Billion
8th March 2010
Google’s studied secrecy about the revenue generated by their video site, YouTube, only fuels further curiosity and speculation on the subject. The latest to offer an opinion and some estimated figures on the topic is Mark Mahaney of the Citigroup. More »
Video Ads In Paper Magazines
21st September 2009
The latest innovation to hit the marketing industry is the introduction of video ads in traditional paper magazines.
Believe it or not, this is already happening! More »
Chris Brown Video Makes YouTube Profit
4th August 2009
YouTube has finally earned a successful case study for monetisation, thanks to a popular musician and an young couple’s wedding video. More »
YouTube Testing Pre-Roll Ads
2nd June 2009
YouTube has now decided to launch their pre-roll ad service outside the U.S.A. As a first step towards achieving that goal, they have started trialling pre-roll ads on YouTube in the U.K. More »
RealTime Notifications And New Channel Layouts On YouTube
27th April 2009
Since sites like Facebook and FriendFeed have already enabled real time interaction for users on their site, YouTube is starting to do the same. A new feature called YouTube RealTime is now being tested on a limited basis. More »
Google Discontinues AdSense Video Ads
7th April 2009
Following another round of product and performance reviews, Google has decided to shut down their video ads feature, just over a year after it was introduced. More »
Rich Media Ads On Yahoo! Search Results
27th February 2009
Yahoo! Search Marketing has announced the addition of video ads, image ads and custom links within search ads on their search results pages. The service, called Rich Ads, is currently available to a few of their advertisers. More »
YouTube Wooing Big Media Companies
27th January 2009
In what could be a win-win situation for all concerned, Google is planning to allow big media companies to start selling ads along with their content that appears on YouTube. More »
Sponsored Videos On YouTube
14th November 2008
Google is still trying to figure out the best way to monetise YouTube. Their latest attempt towards this end is the launch of a Sponsored Video advertising service on YouTube. More »
Google Tests Ads On YouTube Mobile
20th August 2008
After having successfully launched YouTube on mobile phones last January, parent company, Google, has started testing display ads on certain selected pages on YouTube mobile, in the U.S.A. and Japan. More »
YouTube Gets Geographical Search
16th July 2008
YouTube the world’s most popular video sharing site, will soon offer its viewers the ability to locate the local videos that they are interested in via a geographical search function. More »
YouTube Continues To Lead Online Video Market
7th July 2008
A survey run by traffic analysts, Hitwise, reveals that YouTube not only continues to lead the online video market, but has actually increased its market share, from 59.95% last May to 75.43% in May 2008. That is about 26% better than their performance last year. More »
Video Ads Live On The Google Search Results Page
26th March 2008
Last month we reported that Google was testing video ads on the search results pages. Today the campaign has gone live on a wide scale with all US users now being shown video ads within the regular Google search results page. More »
Video Ads Being Tested On Google Search Results Pages
19th February 2008
Google are trying to find ways to capitalise on the growing accpetance of multiple media formats in a single search results page and to bring back attention to sponsored links, which may have been lost partly due to the increased use of universal search. More »
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