'Video-ads' News

YouTube has now decided to launch their pre-roll ad service outside the U.S.A. As a first step towards achieving that goal, they have started trialling pre-roll ads on YouTube in the U.K. Read the rest of this entry »

Since sites like Facebook and FriendFeed have already enabled real time interaction for users on their site, YouTube is starting to do the same. A new feature called YouTube RealTime is now being tested on a limited basis. Read the rest of this entry »

Following another round of product and performance reviews, Google has decided to shut down their video ads feature, just over a year after it was introduced. Read the rest of this entry »

Yahoo! Search Marketing has announced the addition of video ads, image ads and custom links within search ads on their search results pages. The service, called Rich Ads, is currently available to a few of their advertisers. Read the rest of this entry »

In what could be a win-win situation for all concerned, Google is planning to allow big media companies to start selling ads along with their content that appears on YouTube. Read the rest of this entry »

Google is still trying to figure out the best way to monetise YouTube. Their latest attempt towards this end is the launch of a Sponsored Video advertising service on YouTube. Read the rest of this entry »

After having successfully launched YouTube on mobile phones last January, parent company, Google, has started testing display ads on certain selected pages on YouTube mobile, in the U.S.A. and Japan. Read the rest of this entry »

YouTube the world’s most popular video sharing site, will soon offer its viewers the ability to locate the local videos that they are interested in via a geographical search function. Read the rest of this entry »

A survey run by traffic analysts, Hitwise, reveals that YouTube not only continues to lead the online video market, but has actually increased its market share, from 59.95% last May to 75.43% in May 2008. That is about 26% better than their performance last year. Read the rest of this entry »

Last month we reported that Google was testing video ads on the search results pages. Today the campaign has gone live on a wide scale with all US users now being shown video ads within the regular Google search results page. Read the rest of this entry »

Google are trying to find ways to capitalise on the growing accpetance of multiple media formats in a single search results page and to bring back attention to sponsored links, which may have been lost partly due to the increased use of universal search. Read the rest of this entry »