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Vodafone To Offer Free Internet Access On Mobiles
May 15th, 2008
Vodafone, the world’s largest mobile phone company by revenue, has announced free Internet access as a new feature that will be included with all its price plans. This new feature will be available to all Vodafone mobile users. Read the rest of this entry »
Mobile Operators Unite To Standardise Ad Measurement
February 13th, 2008
Vodafone, T- Mobile, Orange, O2 and 3 have joined forces with the GSM Association to standardise parameters for the measurement of the effectiveness of Mobile Advertising. The announcement made at the Mobile World Congress in Barcelona on 11th February, marks the first step in a collaborative effort to counteract Google’s growing popularity on mobile. Read the rest of this entry »
