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Yahoo! Board Threatened As Icahn Supporters Rally
Carl Icahn’s battle to replace the board of directors at Yahoo! has gained momentum. There are many people who support his stance on the Microsoft takeover. These supporters are now rallying behind him and buying shares of Yahoo! More »
Posted on May 27th, 2008 in Business, Search.
Will Microsoft Buy A Declining Facebook?
Nielsen Online’s latest survey results have provided some rather unhappy news for Facebook in the U.S. According to the report, Facebook’s popularity fell by about 10% in April 2008, compared to the previous month. The actual number of unique visitors has fallen from 24.9 million in March to 22.4 million in April. More »
Posted on May 22nd, 2008 in Social Media.
Microsoft Reopens Talks With Yahoo!
On Sunday 18 May 2008, two weeks after withdrawal of its offer to Yahoo!, Microsoft has issued a statement, regarding its continued efforts to improve their online services and advertising business. More »
Posted on May 20th, 2008 in AccuraCast.
Yahoo! Board of Directors Under Fire
Yahoo! may have won the battle but not the war. Barely have the board of directors at Yahoo! breathed easy, after Microsoft withdrew its offer to buy over the company and decided against a hostile takeover, when they have to face the wrath of some very angry investors, who believe Yahoo! should have accepted Microsoft’s offer. More »
Posted on May 16th, 2008 in Business, Search.
Yahoo! Changes Policy On Gambling Ads
Yahoo! Search Marketing has sent an email to its advertisers in the U.K. advising them about a change in Yahoo! policy with regards to gambling ads. More »
Posted on May 14th, 2008 in PPC, SEM.
Minimum Bids Fluidised On Yahoo! Search Marketing
Yahoo! Search Marketing has changed the rules of their game again. Until last week the minimum bid for sponsored search keywords was a fixed $.10. Now Yahoo! has decided to remove this fixed minimum bid. Over the next few days they will induct new minimum bids for keywords. More »
Posted on April 23rd, 2008 in PPC.
Yahoo! Makes Big Claims About Transforming Ad Industry
While the online ad industry is growing in leaps and bounds, the actual procedure for advertising tends to function in complicated and haphazard manners on most platforms, so that a lot of time and energy is spent on the buying and selling ads, testing ads, booking placements and finding the right audience.
Yahoo! recently announced that they have been working hard on this aspect of advertising and will shortly come out with a new format called AMP! (Advertising Management Platform) They believe that AMP! Will revolutionize the way the ad industry functions, and make it much simpler to advertise while saving a lot of time and effort. More »
Posted on April 10th, 2008 in PPC.
Microsoft Bids USD 44.6 Billion To Acquire Yahoo!
TechCrunch report that Microsoft has made an official bid to acquire Yahoo! The offer of $44.6 Billion values Yahoo! at $31 per share, a 62% premium on Thursday closing price. More »
Posted on February 1st, 2008 in SEO, PPC, News, Technology, Internet, Search, SEM.
