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Live Search Maps Tries To Turn The Heat On Google
The Virtual Earth team at Microsoft has updated their platform and also added some interesting and useful new features to it in an attempt to improve the Live Search Maps offering and make it more competitive with Google Maps. More »
Posted on October 3rd, 2008 in Mobile, Internet, Search.
Google Has The Best Maps
According to the results of a survey conducted by analysts, Cowen & Co., which were released on Monday, Google Maps has left its competitors far behind in the race. More »
Posted on October 2nd, 2008 in Mobile, Internet, Search.
Google Tries to Explain Their Deal With Yahoo!
The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ and a presentation consisting of 17 slides, which try to explain the significance of this deal. More »
Posted on September 29th, 2008 in PPC, Business, SEM.
Yahoo! Announces New Ad Platform - APT
Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City. More »
Posted on September 26th, 2008 in PPC, Marketing.
Yahoo! Talking Merger With AOL
Following all the hullabaloo after the Yahoo! board of directors refused Microsoft’s offer to buy them over, and the threats led by investor Carl Icahn, to replace the entire board of Yahoo!, the headless chicken that is Yahoo! is now looking at merging with another collossal sinker, AOL. More »
Posted on September 25th, 2008 in Internet, Business, Search.
Yahoo! To Shut Down Mash
Hardly one year after it was launched, Yahoo! Mash will be shutting down. The experimental social network aspired to be a potential competitor to the hugely popular social sites such as Facebook and MySpace, but fell far short of this lofty target. More »
Posted on September 23rd, 2008 in Social Media.
Google-Yahoo! Deal Upsets Advertisers
The Google-Yahoo! partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole. More »
Posted on September 10th, 2008 in PPC.
Intel + Yahoo! Innovate With Interactive TV
There is some good news, for those who cannot decide between watching their favorite TV program and surfing the World Wide Web. Connected TV, from Yahoo! enables users to access the Web on their television sets, while also continuing to watch their favorite TV show. More »
Posted on August 21st, 2008 in Technology, Internet, Video.
Microsoft Resumes Talks With AOL
The Wall Street Journal reported last week that Microsoft and AOL have resumed discussions with each other, to try and come to a mutually beneficial agreement on a search-related deal. More »
Posted on July 21st, 2008 in Search.
Top Executives Quitting Yahoo!
In the last few weeks, several of Yahoo!’s top executives have handed in their papers and are moving on to other jobs. More »
Posted on June 30th, 2008 in Business, Search.
Microsoft Stops Shopping For Acquisitions. Or Have They?
The Seattle Post Intelligencer reported earlier this week that over the last one year, Microsoft has added about 11,200 employees to its payroll. Most of these have been the result of the several takeovers they have conducted in the past year or so, in their effort to improve their position in the search market. More »
Posted on June 26th, 2008 in Business, Search.
Google Establishes Mobile Search Market Leadership
Nielsen Mobile has just confirmed that Google leads the U.S. mobile search market with a 61 percent share of the market. More »
Posted on June 18th, 2008 in Mobile.
Google Consolidates Deal With Yahoo!
In its attempt to ward off Microsoft, Yahoo! had run a beta test with Google in April this year, wherein, Yahoo! ran Google AdSense for Search ads alongside Yahoo! Search results. More »
Posted on June 16th, 2008 in PPC, Google, Search, SEM.
Hitwise Confirms Google’s Dominance But Shows Discrepancies
Hitwise released their search engine ratings, showing the market share of the various search engines for the month of May 2008. Google is the undisputed leader according to them too, but the margin of Google’s leadership is far greater according to their numbers than the results declared by comScore last week. More »
Posted on June 11th, 2008 in SEO.
Google Remains Undisputed Market Leader
A report released by comScore, this weeks found flthat Google has retained its position as the leader among search engines in the UK. More »
Posted on June 10th, 2008 in SEO, Search.
Yahoo! Actions Not In The Best Interest Of Shareholders
The executives at Yahoo Inc. obviously believe in the saying ‘there are no permanent friends and no permanent enemies.’
It is well known that Yahoo! ran tests with arch rivals Google, to show AdWords advertising on Yahoo! Search. What is not so well known, however, is their opinion on the same subject. More »
Posted on June 4th, 2008 in PPC, Business, Search.
Yahoo! Board Threatened As Icahn Supporters Rally
Carl Icahn’s battle to replace the board of directors at Yahoo! has gained momentum. There are many people who support his stance on the Microsoft takeover. These supporters are now rallying behind him and buying shares of Yahoo! More »
Posted on May 27th, 2008 in Business, Search.
Will Microsoft Buy A Declining Facebook?
Nielsen Online’s latest survey results have provided some rather unhappy news for Facebook in the U.S. According to the report, Facebook’s popularity fell by about 10% in April 2008, compared to the previous month. The actual number of unique visitors has fallen from 24.9 million in March to 22.4 million in April. More »
Posted on May 22nd, 2008 in Social Media.
Microsoft Reopens Talks With Yahoo!
On Sunday 18 May 2008, two weeks after withdrawal of its offer to Yahoo!, Microsoft has issued a statement, regarding its continued efforts to improve their online services and advertising business. More »
Posted on May 20th, 2008 in AccuraCast.
Yahoo! Board of Directors Under Fire
Yahoo! may have won the battle but not the war. Barely have the board of directors at Yahoo! breathed easy, after Microsoft withdrew its offer to buy over the company and decided against a hostile takeover, when they have to face the wrath of some very angry investors, who believe Yahoo! should have accepted Microsoft’s offer. More »
Posted on May 16th, 2008 in Business, Search.




