The SEO Weekly Archives (Page 1)
Market Share of Google Properties Vs Yahoo! Properties
20 Dec 06: Which Yahoo! service is the most popular? Is Google just a one-trick pony? Find out which services are likely to be the most popular based on the percentage of total number of visitors who visited various Google Properties and compare them to the percentage of total visitors who visited various Yahoo! Properties.
Read article: Market share of Google Vs Yahoo! properties
The Need For Bid Management
13 Dec 06: As paid search advertising becomes more expensive due to keyword price inflation, a new breed of bid management solutions claim to help advertisers cut costs and manage marketing budgets better. Is there a real need for bid management in PPC advertising?
Read article: The need for bid management
Windows Live.com Beta For Mobile
06 Dec 06: Windows Live Search has launched Live.com Beta for Mobile. While dominance of the mobile search market may still be open, the race is getting hotter as the big 3 fight it out once again. Find out the features offered by Microsoft's foray into the mobile search market.
Read article: Windows Live.com Beta For Mobile
Google Advertising In Multiple Media Formats
29 Nov 06: Google advertisers are no longer limited to textual ads on traditional search and content networks. Over time, the leading search engine has progressively broadened the scope of its products and services. This article summarises the various media formats and platforms Google advertisers can now choose from when promoting their products and services to Internet users.
Read article: Google advertising in multiple media formats
Live Search Bans Sites For Link Spam
22 Nov 06: Microsoft Live Search is following in Google's footsteps by banning websites that attempt to artificially boost search rankings via link exchanges. This is one more reason for all website owners to be careful when building links.
Read article: Live Search bans sites for link spam
Gay Website Marketing
15 Nov 06: Gay consumers are Internet-savvy, regular online shopper and have higher disposable incomes. Yet most businesses completely ignore this market segment. This article explores why all website should be marketed to LGBT clients and some quick tips on how a business can modify its website to better serve gay and lesbian consumers, employees and business owners.
Read article: Gay website marketing
Optimising For Local Search Results
08 Nov 06: Clearing up the confusion surrounding local search results. Optimising websites for high rankings on MSN, Yahoo! and Google Local. This article focuses on the UK in particular but the lessons learned here can be applied to localised search results in any other country.
Read article: Optimising for local search results
Google Website Optimizer
01 Nov 06: Google Website Optimizer is a landing page design tool created to help Google AdWords advertisers test landing page designs in order to increase conversion rates. The tool has nothing to do with search engine optimisation.
Read article: Google Website Optimizer
Competitive Bidding On Yahoo! Search Marketing
25 Oct 2006: Explore anti-competitive bid strategies on Yahoo! Search Marketing. The article provides an explanation of the process of artificially inflating competitor cost per click and the dangers of using such a bid strategy.
Read article: Competitive bidding on Yahoo! Search Marketing
Mobile Website Marketing Ideas
18 Oct 06: Now is the right time to market websites via the mobile Internet. The market is relatively new and there are only a handful of competitors. This article discusses ideas to promote websites to mobile Internet users with simple cost effective strategies.
Read article: Mobile website marketing ideas
Top 5 Link Building Services
11 Oct 06: Short but definitive overview of the 5 most important link building services all businesses should tap into. The article covers traditional and modern link development methods that must be combined by all online businesses in order to obtain quality traffic and higher search engine rankings.
Read article: Top 5 Link Building Services
Maximising Future Profits With SEM 3.0
04 Oct 06: Highlights from the seminar presented by AccuraCast at Ad:Tech London 2006. The seminar focuses on advertising and optimising websites via a variety of search related channels and cutting costs in the process. The article covers:
- Maximising market reach
- Lower cost pay per click advertising
- Comprehensive search engine optimisation
- Using Web 2.0 technologies
Read article: Maximising Future Profits With SEM 3.0
Mobile Content World 2006
27 Sep 06: Lessons learned at Mobile Content World 2006: The showcase for mobile content providers brought to light the need for mobile website optimisation by a wider variety of businesses. Google presented a seminar on building interoperable mobile sites.
Read article: Mobile Content World
MSN Search becomes Live
20 Sep 06: MSN Search is now officially re-labeled Live Search. This article discusses the implications of the change and how it affects website optimisation for MSN, now and in the near future.
Read article: MSN Search becomes Live
Hottest online destinations in Europe
13 Sep 06: ComScore reported on the 10 most visited websites in Europe. Google leads the ranking with a reach of 75% of the entire Internet audience aged 15 and over. This article lists the 10 hottest sites as per ComScore's research.
Read article: Hottest online destinations in Europe
Search engine optimisation with European languages
07 Sep 06: User settings affect the order of results on the search engines. This is especially true for searches for non-english words with accents. Find out how companies can effectively target non-english-speaking audiences online by optimising with accented or non-accented characters.
Read article: Search engine optimisation with European languages
A look inside the Google algorithm?
12 Jul 06: A Google server status page was mistakenly revealed. The information on this page might reveal some secrets about the Google algorithm and tell us a bit more about what Google uses to rank websites. Or it might just be a bit of useless information...
Read article: A look inside the Google algorithm?
SEO friendly hosting
05 Jul 06: Find out the most important services and features to look for when choosing a hosting company for a search engine optimised website. Learn how hosting services affect your site SEO. The article also reviews:
Read article: SEO friendly hosting
Better optimisation with Google Sitemaps
28 Jun 06: Google Sitemaps has evolved into a very valuable tool that provides insight into how Google perceives a website. Find out how to use Google Sitemaps to streamline your efforts and improve search engine optimisation campaign results. This article explores:
Read article: Better optimisation with Google Sitemaps
How much does search engine optimisation cost?
14 Jun 06: Find out the cost of implementing a comprehensive search engine optimisation campaign, including the cost of carrying out all the related activities that contribute to making a website rank high on search results for competitive keywords.
Read article: How much does search engine optimisation cost?
Spotlight On Mobile Internet Use
08 Jun 06: Research from numerous studies by Ipsos Insight and Forester point to one fact: Mobile Internet usage is growing and could potentially become the dominant Internet platform of the future. This article presents the evidence and indicators of this growth.
Read article: Spotlight on mobile Internet use
France - The next big Internet market?
02 Jun 06: Is Internet marketing set to explode in France? France could be the next big country to target in the search engine wars. Explore the advantages of the French marketing industry and why the French are more open to Internet promotions than consumers in the emerging markets.
Read article: France - the next big Internet market?
Search engine optimisation v3.0
24 May 06: Search engine optimisation version 3.0 refers to the evolution of the SEO industry from simple Meta tagging and submission to link building and now into a complex optimization methodology that includes syndication, traffic analysis and mobility.
Read article: Search engine optimisation v3.0
Mobile search marketing
17 May 06: Marketing to mobile phone users via mobile search engines could be the next big thing in the world of search. Explore mobile marketing services that target the fast growing population of wireless Internet browsers.
Read article: Mobile search engine marketing
Mobile website design
10 May 06: Over 25% of UK's mobile phone owners access the Internet from a wireless handset. This article describes best practices and tests to ensure that your website is compatible with mobile browsers.
Read article: Mobile website design
