The SEO Weekly Archives

 

Website visitors affect Google search results

03 May 06: Google use website visitor data to provide a reliable indication of the validity of their search results and improve search quality and relevance. Google search results are increasingly affected by website visitor patterns and usage statistics. Find out about:

Read article: Website visitors affect Google search results

Google search result snippets

26 Apr 06: Google snippets are quick links to other pages or subdomains within the main site which is listed at number one for some search terms. Explore explanations behind the occurrence of Google snippets, how they are selected and the implications for search engine marketers.

Read article: Google search result snippets

Pay per click management

19 Apr 06: Effective pay per click management can be used to increase traffic, reduce cost per click and boost profit. Are you maximising return on your pay per click campaigns?

Read article: Pay per click management

Using RSS for search engine optimisation

12 Apr 06: Really Simple Syndication (RSS) can be a very useful SEO tool if done correctly. Find out the right way to use RSS in order to help website optimisation and boost your search engine rankings.

Read article: Using RSS for search engine optimisation

Online search influences offline buying

05 Apr 06: A recent study found that 25% of searchers buy products directly related to their search. Of these buyers, only 37% completed their purchase online, whereas a staggering 63% completed a purchase offline as a result of their online search. This article explores:

Read article: Online search influences offline buying

How to improve conversion rates on e-commerce sites

29 Mar 06: As competition increases in the online market space, more companies battle for Top 10 placement on the search engines, driving up costs per click. This article discusses a few measures all companies can take to improve conversion rates on their e-commerce sites.

Read article: How to improve conversion rates on e-commerce sites

The advent of RSS advertising

15 Mar 06: RSS advertising could overtake search advertising as more people use RSS feeds. A report commissioned by Yahoo! found that over 30% of the US online population use RSS. This article briefly explains what RSS is and explores the future of advertising via RSS.

Read article: The advent of RSS advertising

Website accessibility important for disabled visitors

08 Mar 06: A recent study found that people with disabilities favour the most accessible websites when using the Internet. This article discusses disability legislation, accessibility problems and reaching a disabled audience.

Read article: Website accessibility important for disabled visitors

Could MSN Search turn into a Google killer?

01 Mar 06: Google's lofty position as the leading Internet marketer might soon be under threat. MSN, who are launching their new adCenter in May, recently announced that they plan to outperform Google. This article examines how realistic those claims might be.

Read article: Could MSN Search turn into a Google killer?

Google conversion rates lower than AOL, MSN, Yahoo!

22 Feb 06: A recent study showing the conversion stats across their many clients for the leading search engines. Surprisingly, the results placed Google at the bottom of the pack, with conversion rates lower than AOL, MSN and Yahoo! We review the results, compare them with out own findings and explore possible reasons why.

Read article: Google conversion rates lower than AOL, MSN, Yahoo!

MSN Search pays searchers

15 Feb 06: In what seems to be an act of desperation, MSN Search has been offering searchers gifts and money in return for conducting searches. Why is the software giant stooping to such depths? Is the product just bad or are MSN fighting an uphill battle?

Read article: MSN Search pays searchers

Yahoo! sponsored results shortened to 70 characters

25 Jan 06: Overture has announced that from Feb 8th sponsored results on Yahoo! will be streamlined to make them easier for customers to read. The new ad style is very similar to Google's. We have a copy of Overture's email to all their advertisers, informing them of the change, and news of a Google testing new ad formats too.

Read article: Yahoo! sponsored results shortened to 70 characters

Google + pay per click management agencies killing SEO

18 Jan 06: Changes in the way Google interacts with pay per click management agencies might eventually change the face of SEO and PPC marketing. The article discusses in particular:

Read article: Google + pay per click management agencies killing SEO

Search engine optimisation for London businesses

11 Jan 06: If your business is based in London or your website targets businesses or consumers in Greater London, you could use this to your advantage when optimising your website. This article explains how.

Read article: Search engine optimisation for London businesses

Website basics: Rethinking why you built your site in the first place

04 Jan 06: Your website is a marketing tool meant to provide information about yourself and your products or services to your customers. In some cases, it also serves as the only point of contact with your customers. Does it serve this important function perfectly?

Read article: Rethinking why you built your site in the beginning

Google AdWords Quality Score for landing pages

21 Dec 05: Google announced that it will also include metrics based on the relevance and quality of landing pages in the quality score, which affects ranking and CPC of sponsored links, will now also include. We discuss:

Read article: Google AdWords quality score for landing pages

Search engines and title tags

14 Dec 05: The Title Tag has always been considered to be one of the most important on-site factors considered by search engines when ranking a site. In this article we revisit the rules of working with Title Tags for search engine optimisation.

Read article: Search engines and Title Tags

The future of online marketing

09 Dec 05: The NMA held a conference on the future of online marketing this week, where they discussed the future of online marketing. In particular, the discussion focused on the following topics:

Read article: The future of online marketing

Christmas-time search engine marketing

30 Nov 05: You are already late in the game. But all's not lost. If you wish to play the search engine advertising game to target last-minute Christmas shoppers, here are a few handy hints to ensure that you don't spend an arm and a leg to get your products visible on Google and Yahoo!

Read article: Christmas-time search engine marketing

Search engine marketing for MSN and Yahoo! still worth it

23 Nov 05: Statistics released by comScore show that Yahoo! MSN and Ask Jeeves are definitely forces to reckon with. Each of them had over 40 million searches carried out on them last month, in the US alone:

Read article: Search engine marketing for MSN and Yahoo! still worth it

Google Analytics for SEM

16 Nov 05: Urchin visitor tracking is now renamed 'Google Analytics' and is available to everyone for free! We discuss the pros and cons of using Urchin on your site:

Read article: Google Analytics for SEM

Link development & spam mass

09 Nov 05: Four extremely intelligent Californians released a white paper discussing a possible method to identify links from spam domains. Their method sheds light on some very interesting ideas on how Google might judge the quality of inbound links:

Read article: Link development & Spam mass

Google algorithm update 'Jagger'

02 Nov 05: This week we discuss the latest Google update, how it might affect your site, and how you can recover if your site lost its position as a result of this update. Important features of this update are:

Read article: Google algorithm update Jagger

 

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