Mobile Search Advertising

Mobile phone and handheld device users can view sponsored ads for your website when searching for the products and services you sell. AccuraCast's mobile search advertising services ensure that your ads are delivered to potential customers even when they are browsing the Internet away from their home or office.

Our Mobile Search Advertising Services Include

• Mobile website / landing page design
• Keyword research
• Ad copy writing
• Campaign set up
• Visitor tracking and analysis

At present Google is the only major search engine with a definitive mobile advertising offering. MSN and Yahoo! are not far behind, and will soon be launching their own mobile search marketing products.

Google Mobile

Sponsored search results on Google Mobile work on a pay per click as well as a pay per call basis. Every ad contains a headline and a description with a maximum of 18 characters each. The third line contains the site URL or a telephone number or both. Advertisers can therefore choose to connect to customers via whichever medium - phone or website - that they prefer, or they can let customers choose.

The shortened format of mobile ads compared to regular PPC ads on Google AdWords emphasises the need for skilled copy writing, since advertisers have only 36 characters to convince customers to call them.

Furthermore, the limited space on handheld device interfaces makes it crucial to place ads ideally, so as to receive maximum coverage at the most efficient cost.

Microsoft adCenter

adCenter Labs, the beta testing site for Microsoft's advertising portal, clearly lists mobile, IPTV and video as emerging media markets that they plan to tap into for delivery of ads onto their portals and systems such as Windows Live, Office Live, Xbox Live and MSN.

You can count on us to be among the first search marketing agencies to take Microsoft's new mobile platform onboard and offer these services to our clients.

Yahoo! Mobile

Go2 Directory, a popular mobile resource in the USA was the first content partner to feature Yahoo! sponsored search results on their search results. It is only a matter of time before Yahoo! offers a full mobile advertising platform.

As with ordinary pay per click advertising, mobile PPC advertising can also turn out to be quite expensive in the long run. A comprehensive mobile SEO and PPC strategy invariably works out to be the most cost effective.

At AccuraCast, we ensure that our clients stay one step ahead of the competition. Contact us to find out how your business can gain that competitive edge with our cutting-edge search engine marketing services.

Interested in Mobile Search Marketing? Contact us on 0800 019 6813