Pay Per Call Advertising

Google and CallGen are currently the main providers of Pay Per Phonecall (PPPc) advertising in the UK. In the USA, Ingenio provides a very successful pay per call service that is also used by Microsoft.

Google's pay per call service is only available on the mobile platform. CallGen's services are not available to advertisers directly. Instead they are available via a number of directory and popular service provider websites including Touch Local and Thomson.

We eliminate the hassle of managing a number of disparate pay per call advertising campaigns from a number of service providers by handling all these campaigns on your behalf. You will have a single point of contact to track your campaign progress, maximise ROI and manage the budget.

Our pay per call management service includes account set up, creation of details pages for certain providers and bid and campaign management. The Google Mobile campaigns can run alongside your existing pay per click advertising campaign on AdWords or can be set up as a separate mobile pay per call campaign, where visitors can dial the number direct from their mobile phone without having to click on the ad.

Benefits of Pay Per Call

• Pay only when a customer calls
• No costs associated with fraudulent clicks
• You can set any daily budget
• Cost per lead can be as low as £0.10
• Ideal for service providers, since you only pay when you get a qualified lead on the phone.

Interested in Pay Per Call advertising? Call us on 0800 019 6813