PPC Campaign Testing
Improving an existing pay per click campaign is only possible by testing. Campaign testing refers to split testing, quality scoring, relevance testing and usability analysis. AccuraCast provide all of these and more services to improve click through rates and conversions while decreasing cost per click on your campaigns.
Split Testing
Campaign split testing involves creation of multiple versions of the campaign - ad text and landing pages - in a controlled manner in order to determine the most effective ad text or landing page format.
Quality Scoring
Assessing the quality of the overall campaign enables identification of problem areas. The quality scoring system measures existing campaign performance on a number of factors and determines specific changes that need to be made to improve ROI.
Campaign Relevance
Relevance refers to the relation between the keywords the user typed in, the ad text displayed and the landing page served for that keyword. Testing campaign relevance is very important to reduce cost per click and cost per conversion, not only because Google rewards relevant ads with lower CPC, but also because visitors are more likely to convert into sales when they are given exactly what they were looking for.
Usability analysis
Bringing visitors to your website is not enough. They need to be able to navigate around and convert into sales easily. Usability analysis emulates visitor action on your site and identifies problem areas that might prevent them from converting into sales.
AccuraCast's pay per click campaign testing services are available as a stand alone service or as part of ongoing PPC management. If your campaigns are not performing up to your expectations, contact us and we might be able to help.
