RSS Marketing
RSS - Really Simple Syndication - is a method to syndicate your site content. This is done by creating an XML document which summarises specific site content such as news, blog posts and articles.
RSS marketing is a relatively recent online marketing method and is growing in popularity at a tremendous pace. A large percentage of Internet users subscribe to syndicated content or view it on 3rd party websites, but less than 10% of these users actually know about RSS.
Our RSS Services
The flexibilility of really simple syndication coupled with the fact that it is a purely opt-in channel makes it a highly desirable marketing medium. Our services include:
- Creation of XML feeds
- RSS feed promotion
- Google News submission and optimisation
- RSS advertising
- Content syndication for your site
- Feed optimisation and link building
Feed Set Up Consulting
We provide consultation and implementation services to help our clients correctly set up and promote RSS feeds on their website. The service covers all areas including creation of the feed, syndication of the feed content from its source onto multiple pages in the website, availability of the feed for subscription by visitors and avoidance of duplication issues with content feeds.
Syndicated feeds usually contain links back to the parent site. We provide consultation to ensure that the news pages as well as other pages on the site are set up to allow visitors to instantly subscribe to the feed and webmasters to easily syndicate the feed onto their website, thereby providing a long-term SEO benefit via inbound links from the syndicated feeds.
Feed Promotion
Once set up, the RSS feed will provide valuable information to visitors. In order to maximise the use of this feed and drive more traffic to the site, the feed needs to be promoted to all site visitors, feed aggregators and third-party website owners.
User Subscription
When customers subscribe to your feed you can reach them directly, without sending obtrusive emails. Moreover, Google considers websites with highly subscribed feeds to be authority sites in their industry, which means they will be more likely to rank high in the search results.
Feed Syndication
Content syndication is a great way to get one-way inbound links and reach visitors on third-party sites without spending any money on advertising.
Google News
Websites that create news stories can receive much more traffic by submitting their RSS feeds to Google News, Yahoo! News and other RSS aggregators. Google News is one of the top five news portals on the Internet and can send significant amounts of traffic to optimised articles that feature on the News homepage or at the top of the News Search results.
Benefits of RSS Marketing
- Regularly reach customers without spamming them
- Inform customers and prospects of latest news and special offers
- Improve your search engine optimisation with free inbound links
- Build brand recognition by syndicating your content on other websites
- Increase traffic from other websites via syndicated content, RSS search engines, directories and feed aggregators
Interested in RSS Marketing? Contact us on 0800 019 6813
RSS
Bookmark
