Blogs are an ideal way to create brand recognition, reach a wider audience and attract visitors seeking the products and services you provide. They can also be a way to help protect your brand, and to create inbound links to your other sites to improve your SEO.
Why we’re leaders in blog SEO
Expertise – we have the technical and SEO skills needed to set up and optimise your blogs and to maximise their impact on your traffic and reputation.
Experience – we’re familiar with all the major blog platforms, the issues blogs can face and how to solve those challenges.
Training – we can empower your people to take the blogs forward with professionalism and insight.
Comprehensive services – from blog set up to optimisation and marketing.
A finger on the pulse – we have in-depth insight into the latest developments in blogs and social media.
ROI focused – we deliver measurable results and believe in keeping costs down.
Outstanding support – call on our support and training services whenever you need them.
Blog creation services
Setting up a new blog is relatively easy with a wide range of open-source platforms available. We provide the expertise needed to ensure that your blog set up is search engine friendly and does not lead to serious issues such as content duplication. Consultation during the set up process usually covers the following areas:
- Identification of the best hosting solution – internal versus external
- Blog template design so that the blog is immediately identifiable as part of the main site, or as a separate, unbiased entity
- Selection of a suitable blogging platform
- Setting up the blog on the selected domain
- Integration with the existing site and promotion from the main site
- Site-wide integration and use of blog content
Blog optimisation
Our optimisation services will improve both the search engine friendliness of your existing blogs and maximise the impact on the overall site SEO. Optimisation of the blog platform typically includes:
- Consultation on the blog template design
- Structural design of the blog
- Server-side changes and redirects
- Avoidance of duplicate content issues that often arise with blogs
- Developing an optimised linking strategy, covering links to other parts of the site from the blog and references to the blog on the main site.
Blog promotion
Our blog promotion services include submission to all the leading blog search engines and directories, publicising it on third-party blogs and marketing via social networks.
We also provide blog marketing services that can be used once your weblog has been set up, to drive traffic and build its reputation as a destination for all things related to your industry.
Look at our blog marketing service
Blogger training
We provide training to enable continued production of blog entries and promotion of the blog online. The training covers blog authoring and marketing. It’s ideal for blog authors, online marketers and copywriters. This training would also be useful for public relations personnel and news editors.
Call us on 0800 019 6813 or Request a Quote
Find out how our blog SEO services could improve your organic ranking and reputation.
