Blog Optimisation

A weblog, otherwise known as blog, is a website in which items are posted on a regular basis and displayed in reverse chronological order. Like other media, blogs often focus on a particular subject, such as food, politics, or local news. Some blogs function as online diaries. A typical blog combines, text, images, web pages, and other media related to its topic.

The aim of blog marketing is to harness these online diaries and social media sites that are related to the theme of your site in order to drive traffic, promote your brand and place highly relevant and targeted links within the rich content on these sites. Search engines recognise these links as a further indication of popularity of a site.

Blog creation services

Setting up a new blog is relatively easy with a wide range of open-source platforms available for webmasters to choose from. We provide the expertise needed to ensure that your blog set up is search engine friendly and does not lead to serious issues such as content duplication.

Consultation during the set up process usually covers the following areas:

• Identification of an optimised solution to host the blog - internal versus external
• Blog template design so that the blog is immediately identifiable as part of the main site, or as a separate, unbiased entity
• Selection of a suitable blogging platform
• Setting up on the selected domain
• Integration with the existing site and promotion from the main site
• Site-wide integration and use of the blog content

Blog optimisation

Existing weblogs can benefit from out optimisation services. These services aim to not only improve the search engine friendliness of the blog but also maximise the impact on the overall site SEO.

Optimisation of the blog platform typically includes the following:

• Consultation on the blog template design
• Structural design of the blog
• Server-side changes and redirects
• Avoidance of duplicate content issues that often arise with blogs
• Developing an optimised linking strategy, covering links to other parts of the site from the blog and references to the blog on the main site.

We also provide blog marketing services that can be used once your weblog has been set up, in order to drive traffic to it and build its reputation as a destination for all things related to your industry.

More about our blog marketing service

Contact us on 0800 019 6813 to learn about our Blog SEO services