Targeting the right keywords is vital not only to your SEO, but the success of your online presence, your brand, and the success of your e-business and e-commerce activities. It’s essential to choose your keywords with care, based on thorough research. At AccuraCast, we devise a complete keyword strategy to deliver both rapid results and long-term growth in traffic. We plan keyword strategies for companies of every size, from start-ups to multinational corporations and household name brands.
For our client Hargreaves Lansdown, for example, we developed a search-friendly site structure to take advantage of the wealth of content on the financial services provider’s website by devising a comprehensive keyword strategy for all parts of the site. The result was significant growth in targeted visitors.
Why we’re leaders in keyword research and strategy
Expertise – developing effective keyword strategies lies at the core of what we do.
Experience – almost a decade at the forefront of SEO for everyone from small businesses to multinational corporations.
Proven track record – we deliver outstanding, measurable results.
Comprehensive services – from visitor analysis to keyword research and strategy development.
A finger on the pulse – we have in-depth insight into the workings of the search industry.
ROI focused – we deliver measurable results and believe in keeping costs down.
Outstanding support – call on our additional SEO support and training services whenever you need them.
100% Ethical SEO® – holistic SEO that won’t get your site banned by the search engines. Our ethics policy explains clearly what we do and how we work.
Thorough research
The first step towards search engine optimisation is to research visitor search patterns and develop a list of keywords relevant to your site, products and services. These keywords will form the foundations of the optimisation process, identifying the most popular and relevant search terms and where they can be found on your website.
Long tail keyword search graph
The keyword search graph illustrates how the most popular searches are driven by a handful of keywords. These will be the most competitive keywords, targeted by all players in the industry. You also need to be aware, however, of the cumulatively large number of searches performed in the tail end of the graph – the so-called ‘long-tail.’ These key phrases are less competitive and can often deliver significant search volumes.
Keyword Strategy
Developing a good keyword strategy will often determine the success of an SEO campaign. A robust keyword strategy will target a good mix of competitive, high-volume keywords and less competitive, long-tail key phrases that will rank quickly and bring rapid growth in traffic.
At AccuraCast we ensure that your keyword strategy is well defined, well researched and matched to your business needs, so your site starts receiving traffic from the start of the optimisation campaign, and over time can also compete for even the most popular search terms.
Call us on 0800 019 6813 or Request a Quote
Find out how our keyword planning and strategy services can help lay the foundations of a successful SEO campaign for your site.
