RSS & XML Feeds For SEO
Really simple syndication, more commonly known RSS, is a dialect of XML created to allow lists of information, known as "feeds", to be published by content producers and subscribed to by readers.
RSS is used extensively to syndicate web content such as weblogs, product feeds and news headlines, but it can easily be applied to other types of content. It is extremely effective in terms of link building to embed relevant and targeted links within syndicated content, creating numerous high quality external links.
AccuraCast provide a comprehensive range of RSS Marketing services including:
- XML sitemaps for Google, Microsoft, Ask and Yahoo!
- RSS news feed promotion
- Product feeds for Google Product Search (Froogle) and other shopping sites
- Google Local Business Center bulk uploads
- Google Base and Google Co-op RSS feeds
A subset of our RSS Marketing service can be used for search engine optimisation. The RSS services for SEO include setting up Google Webmaster Tools, XML news feeds, XML product feeds and syndicating fresh content onto your website from other content sources.
XML Sitemaps
Google Webmaster Tools, formerly known as Google Sitemaps, allows website owners to create XML feeds of their site layout. Google Webmaster Tools should be used to inform Google of the addition of new content, web pages and updates on your website. Google accordingly will crawl the site and update its index to reflect the latest changes on your site.
At AccuraCast, we stay 2 steps ahead of the competition at all times. In addition to feeding Google updates on your site, we use Google Webmaster Tools to analyse how Google sees your site, analyse your site traffic from Google listings and report on your website ranking on Google.
XML Feeds For Dynamic Sites
Using Google Webmaster Tools, XML product feeds and RSS news feeds are among the most effective ways to ensure that all the content is indexed on dynamic websites with thousands or millions of product pages and all the pages are frequently updated. Our experts can work with your website developers to set up search engine friendly XML feeds and to create dynamic sitemaps for your site to automatically update Google with changes on your products.
Contact us on 0800 019 6813 to learn about our RSS & XML services for SEO
