RSS – Really Simple Syndication – is a technology that enables other websites to syndicate your site content. This is done by creating an XML document, which summarises specific site content such as news, blog posts and articles.
Benefits of RSS Marketing
- Regularly reach customers without spamming them
- Inform customers and prospects of latest news and special offers
- Improve your search engine optimisation with free inbound links
- Build brand recognition by syndicating your content on other websites
- Increase traffic from other websites via syndicated content, RSS search engines, directories and feed aggregators
Our RSS Services
The flexibilility of really simple syndication coupled with the fact that it is a purely opt-in channel makes it a highly desirable marketing medium. Our services include:
- Creation of XML feeds
- RSS feed promotion
- Google News submission and optimisation
- RSS advertising
- Content syndication for your site
- Feed optimisation and link building
Feed Set Up Consulting
We provide consultation and implementation services to help our clients correctly set up and promote RSS feeds on their website. The service covers all areas including creation of the feed, syndication of the feed content from its source onto multiple pages in the website, availability of the feed for subscription by visitors, avoidance of duplication issues with content feeds and feed optimisation.
Feed Promotion
Once set up, the RSS feed will provide valuable information to visitors. In order to maximise the use of this feed and drive more traffic to the site, the feed needs to be promoted to all site visitors, feed aggregators and third-party website owners.
The aim of feed promotion is to increase user subscriptions and the number of sites that syndicate the feed.
Google News
Websites that create news stories can receive much more traffic by submitting their RSS feeds to Google News, Yahoo! News and other RSS aggregators. Google News is one of the top five news portals on the Internet and can send significant amounts of traffic to optimised articles that feature on the News homepage or at the top of the News Search results.
Interested in RSS Marketing? Contact us on 0800 019 6813
