Investment in mobile advertising is growing rapidly and Google leads the pack here. The position of your ad on Google’s mobile search results is key to driving traffic from smartphone and tablet users. The average Click Through Rate (CTR) for ads in position 1 is the highest on both tablets and mobiles. However, the change in CTR as users scroll down the search results page is not uniform.
Now that Summer is out of the way, the Autumn and Winter period and all the events that are a part of it are set to begin. But this begs the question of how soon is too soon when it comes to planning your PPC campaigns to ensure that they are primed for Halloween, Christmas, New Year and any other events in between.
Last week we discussed the top ranking factors in Google’s ranking algorithm, drawing inspiration from the article we created in 2007. So much can happen in a short time online, let alone 6 years, so let’s take a look at what’s changed and what’s remained the same in the time that passed between our 2 articles.
Back in 2007 we featured a list of the most important ranking factors for Google’s search algorithm. Six years on, some things are still just as important as they were back when Google started off – links, title text, good content – however, a lot else has changed when it comes to ranking organically on Google.
For those who don’t already know, Twitter is the most popular micro-blogging platform. It allows users to communicate with friends, family and colleagues by posting short updates about there whereabouts and activities by answering the simple question “what are you doing?”, in 140 characters, or less.
The Google PageRank is the subject of wide discussion and speculation in the search engine marketing industry. Many think that it has no impact on the ranking of a page in Google, while others believe it is important. This article explains the concept of PageRank and how webmasters can increase it. It also discusses the importance and impact of PageRank on a webpage’s placement in the search engine results.
Google, MSN and Yahoo! are the most used search engines, so being found by them is really important for all web pages. However, there are a growing number of pages that can’t be indexed by search engines and stay invisible to other surfers, despite the fact that they contain a lot of relevant content.
The Sandbox theory was developed by search engine optimisers to answer different ranking behaviours observed with Google. According to the theory, new websites are put in a “Sandbox”, just like young children are, before they are allowed to play with the older kids (akin to more established websites).
By now, most Internet users have been exposed to RSS in some form or the other. Yet, it seems to still remain in the techie domain and most netizens look puzzled or absolutely clueless when RSS is mentioned. This article explains what RSS is, where it can be found and how it can be used.
Modern technology allows users to view a wide variety of content including text, audio and video via RSS. News, weather, music, videos and humour are often distributed widely and viewed by large numbers of Internet users via addition of these RSS feeds through one of the four popular ways:
Advertising on a pay per click platform such as Google AdWords is a marketing and numbers game. The ad that is most relevant, with the highest bid wins premium positioning. In order to win at the game, it is extremely important for advertisers to keep their costs in check. This brief article provides a quick overview of important calculations that advertisers should regularly perform to ensure their campaigns are profitable and performing optimally.
Website addresses are technically called URI’s (Uniform Resource Identifiers). URL is an abbreviation for Uniform Resource Locator, which is synonymous with URI. Irrespective of whether site addresses are referred to as URL’s or URI’s, most search engines consider them to be a very important factor when ranking a website.
As search algorithms become more sophisticated and search engines collect increasing amounts of user data, the results delivered can be more tailored to individual searcher requirements.
Thirty seven SEO professionals from around the world participated in a poll to vote on what they consider to be the most important factors the Google algorithm considers when ranking a site. The poll set up by SEOmoz asked these professionals to grade various factors according to the perceived importance. This article discusses the Top 10 positive factors.
A weblog, also called a blog, is a journal that is maintained by a blogger and contains information that is instantly published to their blog website. Blogging is a very popular activity. The number of online users creating and maintaining blogs has increased dramatically over the past year. The number Internet users who read these blogs has also shot up, with some blogs boasting thousands, even millions of daily dedicated readers.
The ‘Search Landscape’ session at the Search Engine Strategies conference in London brought to light some interesting statistics about search engine usage in the UK, Europe and rest of the world. Speakers at the session included Heather Hopkins, VP of research at Hitwise; Alex Burmaster, European Internet analyst at Nielsen//NetRatings; Richard Zwicky, CEO of Enquisite; and Bill Hunt, CEO of Global Strategies International.