+44 (0)800 019 6813

RSS

RSS Advertising Effectiveness Questionable

Gawker Media recently announced their decision to truncate RSS feeds more...

RSS Advertising Effectiveness Questionable

Gawker Media recently announced their decision to truncate RSS feeds from their popular blog, Lifehacker. Their reasoning puts the effectiveness of RSS marketing in doubt.

The decision to truncate Lifehacker’s news feed has not gone down well with its former editorial head, Lockhart Steele, who has always been a very active defendant of full RSS feeds. He questioned the owner of Gawker Media, Nick Denton about the logic behind this decision.

Nick Denton responded by saying, “this was a commercial decision”. He further added, “Gawker Media is an ad supported company. RSS ads have never realized their potential. At the same time we sell plenty of ads on our website so, yes, it is in our interest for people to click through if enticed by an excerpt.”

Denton’s statement regarding the lack of profits coming out of RSS ads is particularly interesting. The effectiveness of RSS news feeds as an advertising medium becomes seriously questionable when a popular blog publisher openly denounces them.

Felix Salmon from Reuters seems to have a different opinion, though. He points out, on his blog, that while it might be true that click throughs from the RSS feed to the website generate more revenue, there is no evidence that truncating all RSS feeds would result in higher traffic. In fact, things could work in just the reverse manner and changing from full to truncated RSS feeds may result in a loss in traffic and hence lead to lower revenues.

Email More Popular Than RSS For Blog Subscribers

Hubspot has been studying the subscription methods used by followers more...

Helping Buyers Find Your Product On Google Base

Google has recently introduced a"Data Quality" tab within Google Base more...

Free Mobile Sites And Mobile Video Feeds From Mippin

Publishers will soon be able to convert their content to more...

Improved Look Of iGoogle Default Page

The iGoogle default page, which users see without signing into more...

Slow Rise In Popularity Of RSS Advertising

Really Simple Syndication skyrocketed to popularity a year ago, and more...

Sneak Peek At Google’s Plans For RSS Reader

A blogger on GoogleBlogoscoped found a confidential video filmed during more...

Google-FeedBurner Acquisition Confirmed

Last month's rumours about Google acquiring FeedBurner were confirmed on more...

FeedBurner: Google’s Next Acquistion?

FeedBurner is a newsfeed management provider that provides custom RSS more...

Startup 2.0 Shortlists Best European Web 2.0 Sites

A new project called Startup 2.0 has been launched by more...