+44 (0)800 019 6813


Wearable Advertising to Reach $68.7 Million

With the development of smartwatches over the past few years more...

Wearable Advertising to Reach $68.7 Million

With the development of smartwatches over the past few years from major brands, and the recent launch of the much anticipated Apple Watch, advertisers have already begun exploring new ways of digitally advertising their brands and reaching their target audience through wearable devices.

Apple Watches

As more consumer are purchasing smartwatches, the likelihood of being able to deliver advertising messages on these devices is rising rapidly. This creates a promising opportunity for digital marketers, as smartwatches are considered a more accessible device in comparison to smartphones, due to the fact that they are on people’s wrists rather than in their pocket or bag.

Additionally, smartwatch advertising is considered to be a more personal way to reach users. For more information on what exactly a smartwatch is, the different categories and functionalities check out our previous article.

According to Juniper Research, wearable advertising spend is estimated to reach $1.5 million in 2015, and it is forecasted to hit an impressive $68.7 million in 2019. This is a compound annual growth of 160%.

The following figure illustrates the regional advertising spend on smartwatches in 2019, as forecasted by Juniper.

smartwatch advertising-Juniper

Apple Watch Expands Market

The entrance of Apple Watch into the market is expected to expand the growth of wearable advertising spend, dependent on customer sympathy and acceptance of wearable technology. Apple’s new gadget has already sold 1 million devices in the first days of its launch and is predicted to reach 30-60 million by the end of 2015, according to Morgan Stanley.

However, despite the promising opportunity of reaching consumers through smartwatches, brands will need to invent and implement new advertising formats in order to provide for the limited real estate on a smartwatch screen.

Furthermore, an additional challenge is expected to occur due to the behavioural differences between smartwatch and smartphone usage. For instance, smartwatch owners will devote less time viewing the screen of their device – probably a few seconds – and thus, advertisers will have limited time to engage their audience.

Wearables Here To Stay

Sales figures show the wearable market is here to stay, and advertisers should not omit promoting their brands in this potentially lucrative market. After all, technology is rapidly developing, and consumers are shifting from one device to another. An advertiser’s job is to speedily discover, adapt and find ways of keeping up to date with new trends while exploiting these opportunities to effectively connect the brand with the target audience.

What are your thoughts about wearable devices? Have you already considered putting your brand out in this new market? Let us know in the comments below!

Human Interface Technology Market to Reach $1.2 bn

A recent report by Juniper Research predicts that the market for more...

The Future is Not Bright for Smart Glasses

Questions are already being asked about the future of smart more...

Smartwatch Sales Rise to 100 Million Units by 2019

Juniper Research recently conducted a study in relation to the use more...

The Value of Wearable Devices Will Soar

According to a recent study from Juniper Research, the next more...

Tablet Usage Set To Soar

The popularity of tablet devices is growing rapidly, as iPad's more...

Microsoft Launches ‘Surface’

Microsoft has just launched a tablet called ‘Surface’. The launch more...

Google v Microsoft – Battle Over Cloud Storage

Cloud storage is the latest "big thing" on the Internet, more...

Apple Sued For In-App Game Charges

Apple has several games in their app store that can more...

Mobile TV Revenues To Reach $8.9 Billion

Streaming TV shows to mobile devices is growing in popularity more...