All Posts About: ad

Facebook Launches New Ad Manager, Changes Ad Focus

Facebook has been rolling out an upgraded version of Ad Manager to advertisers over the last month or so, and effective today, the new platform interface will be available to all advertisers. Read more →

Posted in Social media | Tagged , ,

Facebook Pays Users To Watch Ads

Facebook has just launched a new scheme that will actually pay users to watch certain ads on their site. Read more →

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Google Uses Gay Campaign To Promote Chrome

The recently popular campaign to prevent gay teen suicide, “It Gets Better” has been used in a new TV ad promoting the Google Chrome Browser. Read more →

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Amazon To Launch Ad Market For Kindle

Amazon has announced that they will shortly be launching a new version of their e-book reader, the Kindle, in the U.S. market, and this version will be cheaper than the earlier one. They will be able to do this by introducing on-screen ads. Read more →

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U.S. Could Force Opt-Out For Ad Tracking

After a recent review of online advertising practices, the U.S. Federal Trade Commission recommended that Internet users should have a Do-Not-Track option available to let them opt out of online ad tracking. Read more →

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Earnings Reports Reveal Rebound In U.S. Advertising

Reports of the quarterly earnings of various companies during the second quarter of 2010 have recently been published. These reports indicate an overall recovery in ad-generated revenue in most of the Internet, media and advertising companies. Read more →

Posted in Business | Tagged , , , , , , , ,

Japan Tests Billboards That Know Your Age, Gender

Marketing agencies in Japan are taking technology one huge step further. They are testing billboards which can tell the sex and age of the person standing in front of it. Read more →

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Location Based Ad Success Stories

Two recent press releases by a maps, traffic and location data provider revealed the results of two location-based ad campaigns conducted on a location-aware advertising network. Read more →

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Promoted Tweets In Trending Twitter Topics

After the successful launch of promoted tweets in April, Twitter has now decided to go ahead with a new service that should help them further increase revenues. Read more →

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Google Testing Real Time Twitter Ads

Last month Google started testing a new form of display ad that integrates realtime updates from Twitter into the AdWords ad delivery platform. Read more →

Posted in Google | Tagged , , , ,

User Generated Advertising Not A Hit

User generated advertising has become one of the latest fads in the online advertising industry. An article on Advertising Age warns brands that “in more and more cases, fan-generated ads trend toward uninspired, cynical and just downright bad.” Read more →

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Facebook Top U.S. Display Ad Publisher

Data released by comScore, reveals that Facebook has outdone Microsoft, AOL and Yahoo! to become the top display advertisement publisher in the first quarter of 2010. Read more →

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Google About To Launch TV Software

According to the Wall Street Journal, sources have revealed that Google is likely to soon introduce developers to their new Android-based software for TV. Read more →

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AdWords Agency Qualification Changes

Google has just announced some changes in the requirements to qualify as an approved advertising agency on the Google AdWords platform. Read more →

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Twitter Ads To Be Via “Promoted Tweets”

Twitter has just announced that their ad platform will launch with the release of a new service called Promoted Tweets. Read more →

Posted in Marketing, Social media | Tagged , , , ,

Twitter Ads To Be Via "Promoted Tweets"

Twitter has just announced that their ad platform will launch with the release of a new service called Promoted Tweets. Read more →

Posted in Marketing, Social media | Tagged , , , ,

Organic v Paid Search: Which Is More Likely To Convert?

Recent research from sources such as comScore and Nielsen indicates, in a fairly decisive manner, that visits to a website that convert are more likely to come through a paid or sponsored link rather than from an organic or algorithmic link. Read more →

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YouTube Revenue Estimated $1 Billion

Google’s studied secrecy about the revenue generated by their video site, YouTube, only fuels further curiosity and speculation on the subject. The latest to offer an opinion and some estimated figures on the topic is Mark Mahaney of the Citigroup. Read more →

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Twitter Advertising Service Details Emerge

Rumours about Twitter’s monetisation efforts and a potential ad platform have been around for a very long time. A few details about how their ad platform are now being uncovered. Read more →

Posted in Social media | Tagged , , , , ,

Google Launches Product Listing Ads

The latest ad format to be added to Google AdWords is called a Product Listing Ad. This new ad type will be of particular use to online retailers who have a Google Merchant Center account. Read more →

Posted in Google, PPC | Tagged , , , , , ,

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