As social media’s influence on our everyday life continues to grow, the total number of users will increase and subsequently the money spent on and revenue generated via these mediums will rise. Generator Research predict that the total revenue of the global social network market will reach $1.8 billion by the end of the year and that we will see an increase of 38% by 2017. This will see the total revenue for 2017 hit $2.5 billion, as mentioned in the title of this post.
Some of Facebook’s rules are often perplexing and it is evident that they have never heard of the mantra “if it ain’t broke, don’t fix it”. But it is nice that you can rely on their consistency and they have once again introduced an odd and seemingly unnecessary rule, which means that promoted posts will be disapproved if the image contains too much text. When recently attempting to promote a post with an image on the AccuraCast Facebook page, we received the message below.
A recent study has revealed that social networks fail to enrich our lives, with the majority of posts being general updates on daily life and used in the promotion of products and services.
Social media usage has grown rapidly in recent years and now accounts for 18% of the time that we spend online. On average we use social networks for 6.9 hours each month and this is more than we have ever done in the past, so this begs the question of how much do social networks actually enrich our lives?
A recent study by comScore and Facebook has given insight into how brands can use social networks to connect with and influence consumers, using the case studies of a number of retail brands and their marketing efforts on the social networking site.
The research, titled “The Power of Like Europe”, provides insight into how a number of European retail brands successfully harnessed the power of liking and sharing, explaining how to use Facebook to build brand awareness, create an online presence and, most importantly, drive consumers to take the desired action. Engagement on social networks and the time spent on them is much higher in Europe, where residents account for a greater proportion of time spent on social networks than any other continent on the planet and this explains why Europe is the ideal place to conduct such a study.
Microsoft’s search engine, Bing, was given a new facade last week. The change however, is not just visual, but functional as well. With this new design Microsoft hopes to be able to better incorporate social into their search engine.