Google has announced that they have opened up availability of a new feature called remarketing, which was previously being tested by a limited group of advertisers.
Clients looking for Google AdWords management services no longer need to rely on third-party websites and Google search results to fnd suitable professionals and agencies.
The latest ad format to be added to Google AdWords is called a Product Listing Ad. This new ad type will be of particular use to online retailers who have a Google Merchant Center account.
AdWords advertisers can now measure real conversion rates for display ad campaigns on the Google Content Network through a new feature called View-through Conversion Reporting.
Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering options and categorisation – but the best feature is almost un-noticeable: The ability to see stats for mobile searches.
While plain text ads are very popular on the Google Content Network and form a very important part of the AdWords online advertising platform, display ads still lag far behind in popularity. Google’s new Ad Exchange hopes to change this.
Yahoo! has allowed advertisers to submit changes to their accounts via a spreadsheet for over 3 years. Microsoft adCenter has also allowed simple bulk edits and spreadsheet uploads from the start. Google (sort of) caught up and has now made it easier for their clients to make changes to their AdWords accounts.
Data recently released by Click Forensics reveals that click fraud has reduced in the second quarter of 2009.
Google AdWords is now rolling out a new feature called Bid Simulator, which shows advertisers what sort of click volume they might expect at various cost per click bid amounts.
Google is driving AdWords advertising revenues by exploring some decidedly different markets. Last week we noted that they were offering Google Webmaster Tools users in France 100 € free credit on AdWords. This week they’re emailing small and medium enterprises offering advice on entering the export market.
Following another round of product and performance reviews, Google has decided to shut down their video ads feature, just over a year after it was introduced.
It has long been known that Google collects large volumes of data from all interactions users have with its various products, services and networks. They have now launched a new set of ad features, based on all the user data they collect, and are calling it ‘Interest-Based Advertising’.
Google announced the beta test launch of a new ad format called Expandable Ads just two days ago. As the name clearly suggests, these ads can expand up to twice the size of the original ad to allow brands to provide a more interactive advertising experience.