The success of mobile apps has soared in recent years, largely as a result of the advent of the smartphone and the equally meteoric rise of the iPhone. The phrase “there’s an app for that” has become a common phrase in our everyday vocabulary and is today more likely to be said than “there’s a website that can…” and this is reinforced by the fact that mobile apps now have penetration rates of more than 50% in many developed markets. Millions of apps have been downloaded from Apple’s App Store and the Android Market, with mobile apps now overtaking web browsing as consumers’ favourite mobile past time. However success always attracts those looking to making a quick buck on the back of it, often using some form of fraudulent activity and the world of mobile applications is no exception. Amethon, who offer a range of services to measure mobile analytics, have recently published a report, detailing the threats associated with mobile applications.
It is being widely speculated that Google is working on launching a new product that would rival Apple’s Siri, which is available on the iPhone 4S. This product is likely to be called ‘Google Assistant’.
The latest State of The Mobile Web report from Opera focuses on the habits of users of different mobile operating systems. The study finds that users of different operating systems have different mobile browsing habits.
With the recent release of Google’s smartphone, the Nexus One, their relationship with Apple seems to be changing. The competition that the Nexus One provides to the iPhone is causing some friction between the two companies.As a result, Apple might sever ties with Google and find a new provider for search on the iPhone.
When the iPhone was first launched in the U.K. in 2007, its manufacturer Apple, made a deal with service provider O2 through which, O2 had exclusive rights to sell the iPhone in the U.K. Obviously this monopoly proved very good for business, but the deal which was for a period of two years has now ended.