Google has confirmed the launch of the Nexus One mobile phone at a press event held at their Mountain View headquarters on 5 January 2010. The phone will be available to buy and use immediately, direct from their website.
Google announced yesterday that they have signed an agreement to acquire the mobile display advertising company AdMob.
With the number of mobile web users increasing at such a great speed, it definitely makes good business sense for Internet service providers to start serving up ads on mobile phones, and that is exactly what Yahoo! has already started doing.
Google’s new keyword tool, currently in beta has a lot of good new features – integration with other tools, filtering options and categorisation – but the best feature is almost un-noticeable: The ability to see stats for mobile searches.
According to the results of recent studies conducted by Forrester Research, mobile advertising and social network advertising are set to grow at a phenomenal rate in the USA.
Figures released by comScore have revealed that mobile search has grown in leaps and bounds over the last year. Google, expectedly, is the leader in mobile search services and has more than 60% market share in all the countries where the survey was conducted.
According to the Wall Street Journal, Google and Verizon are believed to be negotiating a deal together. If the deal comes through, Google would be the default search engine on Verizon’s network. If all goes well, this facility could even be extended to Verizonâ€™s Web portal and FiOS TV service at a later stage.
After having successfully launched YouTube on mobile phones last January, parent company, Google, has started testing display ads on certain selected pages on YouTube mobile, in the U.S.A. and Japan.
Microsoft is enhancing its mobile advertising platform at long last. An announcement to this effect was made last week, at the online advertising leadership forum, advance08.
Google has just announced some progress on the mobile ad front. They have started displaying banner ads on mobiles. Advertisers who use Googleâ€™s AdWords service will be able to choose between displaying plain text or banner ads to mobile Internet users.