Google has introduced a new tool, known as Enhanced CPC, which will help AdWords advertisers who don’t qualify for full CPA bidding to get better ROI by reducing the cost per conversion on their advertising campaigns.
Skype has recently introduced a new service which will help advertisers to gain more customers.
A white paper released by scientists from Yahoo! Labs sheds light on the changes in search user behaviour.
Google has announced that they have opened up availability of a new feature called remarketing, which was previously being tested by a limited group of advertisers.
Since the recent introduction of the new AdSense interface, Google has continued to improve the way the Ad Review Center works. The latest improvement allows publishers to search for ads targeting their site.
Yahoo! has allowed advertisers to submit changes to their accounts via a spreadsheet for over 3 years. Microsoft adCenter has also allowed simple bulk edits and spreadsheet uploads from the start. Google (sort of) caught up and has now made it easier for their clients to make changes to their AdWords accounts.
Data recently released by Click Forensics reveals that click fraud has reduced in the second quarter of 2009.